Copywriter

Duties And Responsibilities

• Write engaging long and short-form copy across all marketing channels — from campaign headlines, website copy, to email campaigns and in-store materials.
• Bring our brand voice to life consistently across every customer touchpoint.
• Collaborate closely with the wider marketing team to develop and execute integrated strategies and campaigns.
• Apply solid SEO fundamentals to web copy, helping us rank and reach the right golfers at the right time.
• Stay genuinely curious about our products, our customers, and the golf industry — diving into the details that make our business tick.
• Produce copy at pace without compromising on quality, juggling multiple briefs across different formats.
• Contribute fresh ideas and creative concepts in brainstorms and campaign planning sessions.

Qualifications And Skills Required

• Proven experience writing marketing copy in a professional setting — a portfolio that showcases range and quality.
• Confident across both long-form content (features, blog posts, landing pages) and short-form copy (ads, social, CTAs, subject lines).
• A working knowledge of basic SEO principles and how they apply to web copy.
• A genuine passion for golf — you don't need to be on tour, but you should know your drivers from your wedges and care about the details of the game.
• Strong attention to detail and the ability to self-edit to a high standard.
• A collaborative mindset — you thrive in a team environment and enjoy working across functions.
• The curiosity and initiative to get under the skin of our products, customers, and business.
• Experience writing for a retail or e-commerce brand (preferred).
• Familiarity with CMS platforms and basic on-page SEO tools (preferred).
• An understanding of golf equipment, apparel, or the wider golf retail landscape (preferred).
• Experience working within a broader marketing team or agency environment (preferred).

Work Environment And Physical Requirements

• Monday – Friday onsite, based out of our Roswell, GA Store Support Center.
• Flexibility to work extended and varied hours as needed.
• Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day.
• Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.