Copywriter, Lifecycle Marketing

About the role

Life.Church is seeking a Copywriter to create high-impact content that helps people take a next step in their faith journey. This role works closely with the Marketing and Creative teams to develop engaging and effective campaigns, digital and print assets, and messaging that resonates with a global audience across diverse stages of faith. The Copywriter will apply behavioral psychology, habit formation principles, and AI tools to drive recurring user engagement and support Life.Church’s mission to lead people to become fully devoted followers of Christ.

YouVersion, a ministry of Life.Church, creates biblically-based experiences that encourage and challenge people to seek God through daily engagement. As part of this team, you’ll contribute to experiences that foster spiritual growth and transformation.

Responsibilities

• Write and optimize copy that encourages consistent daily Bible engagement, applying behavioral psychology and habit formation principles.
• Develop user-facing messaging across in-app experiences, push notifications, and email campaigns to drive recurring engagement.
• Apply user behavior insights to shape headlines, calls-to-action, and engagement strategies that support habit formation.
• Use AI tools to accelerate content development, including generating variations, testing messaging approaches, and drafting content.
• Write for a global audience across diverse stages of faith, ensuring messaging is accessible and translates effectively across languages and cultures.
• Create copy designed to translate seamlessly across languages and cultures.

Skills

• Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
• Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
• Ability to self-motivate, make independent decisions, and solve problems.
• Strong writing, editing, and proofing skills with a sharp eye for brand consistency.
• Comfort and enthusiasm for AI writing tools.

Benefits

• Paid parental leave, including maternity, paternity, and adoption leave.
• Generous employer-paid leave for vacation, sick time, and other qualifying reasons.
• Comprehensive Medical, Dental, and Vision insurance with resources and savings for holistic health.
• Life insurance policy provided at 2x annual salary at no cost, with additional coverage available for purchase.
• Short-Term and Long-Term disability covered at 100% for full-time qualified staff.
• Comprehensive wellness and mental health benefits.
• Generous 401(k) retirement plan with up to 12.5% contribution (including employer match and discretionary contribution) in the first year, increasing with tenure.
• $160 annually in development dollars for professional growth.
• Casual dress and work environment.

Our Beliefs and Culture

At Life.Church, every staff member and intern is considered a minister and is expected to fully engage in the church’s ministry. Ministry readiness and alignment with Life.Church’s beliefs are essential for all roles. We unite around our mission while embracing diversity in race, ethnicity, background, age, and gender, as we believe it strengthens our ability to reach the world for Christ. All data collected during the application process is used solely for recruitment purposes.