Copywriter - Freelance

About the role

We’re a growing strategy team within the global agency 160over90, focused on uncovering cultural currents and connecting brands to the insights that matter. Our name reflects the emotional response we aim to create—ideas that make hearts skip a beat. As a Freelance Copywriter fluent in Portuguese, you’ll help shape big platform ideas and craft impactful copy that elevates our clients and our agency.

Responsibilities

• Live by our core priorities: Ideas over executions, Partnership over ownership, Courage over comfort, and Culture over everything.
• Develop big platform ideas that work across all mediums.
• Write effective, impactful copy that makes clients and the agency famous.
• Build presentation decks that bring ideas to life.
• Lead brainstorms and contribute marketing solutions.
• Critique headlines, body copy, social media content, presentation decks, concept statements, ads, scripts, websites, and more.
• Collaborate with internal teams (creative, account, project management) to meet client timelines.
• Participate in edits and proofing of client-facing content.
• Identify opportunities for improvement and make sound decisions regarding financial performance.
• Assist with other duties as needed.

Requirements

• 3–5 years of experience in copywriting or a related field.
• Experience creating experiential events that generate content.
• Proficiency in both traditional and digital media.
• Ability to own projects from start to finish.
• Fluency in Portuguese and a strong cultural understanding of Brazilian culture.
• Intellectual curiosity about cultural and category dynamics.
• Emotional intelligence to question and understand consumer behavior.
• Collaborative spirit to work closely with internal teams.
• Confidence, gravitas, and a way with words (written and spoken) that commands client attention.

How we work

Publicis Media operates at the intersection of sports, media, entertainment, and fashion. To foster collaboration and relationship-building, we work from the office four days a week.