Copywriter - Freelance

How We Strategize: A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It’s also the inspiration for our name (an elevated blood pressure, since you ask). As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.

About the role

First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You’re plugged into culture; interested and inspired by the now and next. Simply put, you love to ask (and understand) why. You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work.

Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour, and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas, and way with words (written and spoken) that means clients listen.

Responsibilities

• Live by our priorities: Ideas over executions, Partnership over ownership, Courage over comfort, Culture over everything
• Come up with big platform ideas that work across all mediums
• Write effective and impactful copy that makes our clients and our agency famous
• Help out whenever and wherever needed
• Build presentation decks that bring ideas to life
• Actively lead in brainstorms and come up with marketing solutions
• Critique headlines, body copy, social media content, presentation decks, concept statements, ads, scripts, websites, and more
• Collaborate with internal departments and account team to ensure client timelines are met
• Participate in edits and proofing of content delivered to clients
• Identify opportunities for improvement
• Be accountable for making sound decisions surrounding financial performance
• Perform other duties as required

Requirements

• 3-5 years of experience
• Understanding of how to create experiential events that generate content
• Experience in both traditional and digital media
• Ability to own a project from beginning to end
• Fluent in Portuguese with a strong cultural understanding of Brazilian culture

Schedule

We work from the office 4 days per week to foster an environment of collaboration, develop future talent, and build relationships across leadership, peers, and teams.