Copywriter, B2B Marketing & Events

About the role

Join a fast-paced marketing agency as a Copywriter focused on B2B events, conferences, webinars, and professional audiences. This remote contract opportunity is ideal for a skilled writer who can turn business objectives into clear, compelling copy that drives engagement and action across digital channels.

Responsibilities

• Write and refine copy for digital marketing materials including websites, landing pages, paid media, social content, emails, direct mail, brochures, and ads.
• Develop messaging that speaks to professional and B2B audiences, with an emphasis on event promotion and attendee acquisition.
• Collaborate with account, creative, and traffic teams to align copy with project goals, timelines, and brand needs.
• Use creative briefs and project details to shape strategic, audience-focused messaging.
• Track project status, communicate updates, and help keep deliverables moving forward in a deadline-driven environment.
• Edit and proofread content for clarity, accuracy, grammar, punctuation, and consistency with style guidelines.
• Participate in kickoff and client meetings as needed and contribute to a smooth cross-functional workflow.
• Manage multiple assignments while maintaining high-quality work and strong responsiveness.

Requirements

• 5+ years of copywriting experience, preferably in an agency setting.
• Strong digital copywriting skills across web, paid media, and social platforms.
• Experience creating copy for B2B events, conferences, webinars, associations, or professional organizations.
• Ability to write concise, persuasive, and audience-appropriate messaging.
• Excellent editing, proofreading, and attention-to-detail skills.
• Comfort working with creative briefs, deadlines, and cross-functional teams.
• Strong communication skills and a proactive, dependable approach to collaboration.
• Bachelor’s degree in writing, English, journalism, or a related field preferred.

Preferred Skills

• Portfolio examples that highlight copy for attendee acquisition, industry events, professional services, or webinars.
• Familiarity with AP style or other copy style guides.
• Experience supporting fast-moving agency accounts with shifting priorities.
• Background working with clients across multiple time zones.
• Experience creating copy for marketing initiatives that require clear, direct calls to action.

Horizontal is committed to building an inclusive workplace where people of all backgrounds, experiences, and perspectives are valued.