Copywriter

About the role

Join a dynamic project focused on optimizing and refreshing existing blog content for SEO and AEO/GEO within the home design and improvement sector. This role involves enhancing current articles to boost search visibility, authority, and user engagement. You will be responsible for researching trending keywords, aligning content with consumer interests, and ensuring each piece reflects a consistent brand voice.

Responsibilities

• Audit and optimize existing blog posts for SEO and AEO/GEO best practices
• Conduct keyword research and integrate relevant search queries
• Refresh content to improve clarity, authority, and consumer value
• Ensure all articles are engaging, helpful, and aligned with brand guidelines
• Collaborate with content briefs and maintain a consistent tone and style
• Track and report on content performance improvements

Requirements

• Proven experience in copywriting, content optimization, and SEO/AEO strategies
• Strong research skills and familiarity with keyword tools (e.g., SEMrush, Ahrefs, Google Trends)
• Ability to write clearly and persuasively for a consumer audience
• Experience in the home design and improvement industry preferred
• Excellent attention to detail and ability to follow content briefs
• Strong organizational skills and ability to meet weekly deadlines
• Proficiency in English and familiarity with US spelling and grammar conventions

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.