Copywriter

Why Campbell’s

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.

Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What You Will Do

• Partner with the Art Director to lead concept development across high-, mid-, and low-priority projects (including photoshoot creative direction, video storyboards, organic social concepts, sales sizzle scripts, etc.)
• Translate strategy and insights into clear, engaging, platform-relevant messaging
• Adept tone and messaging across brands and platforms while maintaining brand voice consistency
• Leverage AI and emerging tools to support idea generation, copy exploration, and rapid iteration across concepts and executions
• Optimize copy based on performance data, platform best practices, and evolving trends
• Contribute to rapid-turn content needs
• Participate in brainstorms and bring proactive, insight-driven ideas to the table

Who You Bring To The Table

• (Must Have) Bachelor's degree in Communications, English, Marketing, or related field
• 6+ years of copywriting experience in an agency, brand, or in-house creative environment
• Strong portfolio demonstrating social-first and digital content writing
• Deep understanding of platform-native voice (TikTok, Instagram, etc.)
• Ability to flex tone
• Strong collaboration skills in fast-paced, high-volume environments
• Experience in food culture or food brand experience
• Experience using AI and emerging tools to support ideation, copy development, and rapid iteration, bringing a proactive approach to exploring how technology can enhance creative thinking and content output