Copywriter

About The Role

We are seeking a talented and creative Copywriter to join our expanding marketing team. Reporting directly to the Chief Marketing Officer, this role is pivotal in supporting all omni-channel brand initiatives across our portfolio of health and wellness brands. The ideal candidate will possess a passion for crafting persuasive, engaging, and compliant copy that resonates with diverse audiences and drives conversions. You will play a critical role in shaping our brand voice, creating compelling content that educates, inspires, and motivates consumers across various digital marketing channels. This position offers an exciting opportunity to influence brand perception and contribute directly to the company's growth by developing high-quality content tailored to performance marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
• 3-5 years of experience in writing direct-response, performance-based, or e-commerce marketing copy
• Proven portfolio demonstrating high-performing digital content such as ads, landing pages, emails, or product descriptions
• Familiarity with product claims, disclaimers, and industry guidelines to ensure compliance
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail
• Knowledge of SEO, conversion rate optimization (CRO), and A/B testing methodologies
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively

Responsibilities

• Develop compelling, high-performing copy for paid media campaigns, landing pages, emails, SMS, product descriptions, blogs, and digital channels
• Create persuasive direct-response and brand storytelling content that emphasizes product benefits and drives customer engagement
• Write clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets
• Adapt tone, voice, and messaging to suit various audiences, campaigns, and distribution platforms
• Optimize all copy for SEO, engagement, and conversion, ensuring compliance with FTC and FDA regulations while maintaining brand consistency
• Collaborate with marketing and content teams to maintain an organized content calendar and ensure timely delivery of all assets
• Work closely with Product Development and Customer Experience teams to translate complex product information into consumer-friendly messaging
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align messaging with campaign goals and creative strategies
• Proofread and review marketing and product materials, including labels, to ensure accuracy, compliance, and quality
• Utilize data insights and A/B testing results to refine copy and improve campaign performance
• Monitor key performance metrics such as click-through rates, conversions, and engagement to optimize content effectiveness
• Conduct ongoing consumer and competitive research to inform content creation and keep messaging relevant

Benefits

• Flexible time off policy combined with nine annual company holidays
• Paid day off for your birthday to celebrate your personal milestone
• 100% company-paid Medical, Dental, and Vision insurance plans
• Company-covered Life Insurance and Short-Term Disability benefits
• 401(k) plan with safe harbor and profit-sharing contributions up to 5%
• Matching charitable contributions up to $2,500 annually
• Annual Work from Home stipend of $1,200
• Employee Recognition and Rewards Program
• Pet insurance coverage
• Employee discounts on products and access to samples
• Professional development funding to support career growth
• Free Calm App subscription for mental wellness

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.