Copywriter

Responsibilities

• Help shape Brand Voice and Messaging Systems
• Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints.
• Develop Copy Across Key Surfaces
• Write copy across major brand and marketing channels, including: Emails/SMS, Web, Organic social, Packaging, manuals, inserts, and physical touchpoints, Direct Mail, TV.
• Support Product and GTM Narrative Development
• Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrative.
• Create Content that Builds Authority and Demand
• Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living.
• Collaborate Across Creative and Cross-Functional Teams
• Partner with Creative to ensure visual + verbal cohesion and provide copy direction and feedback to maintain a high brand standard.

Requirements

• Experience: Bachelor’s Degree or equivalent experience in writing, communications, marketing, journalism, or related fields
• 4-7+ years of experience in brand copywriting or storytelling roles
• Strong experience writing across digital, lifecycle, editorial, and brand-driven surfaces
• Experience working closely with creative teams across formats (email, web, packaging, content)
• DTC, consumer, or startup experience preferred
• Strong understanding of consumer psychology and conversion-focused storytelling
• Experience balancing premium brand storytelling with clear, effective communication that drives action
• Comfortable collaborating within testing and experimentation environments
• Exceptional storytelling instincts with a strong command of tone and voice
• Strong taste and judgment with an appreciation for premium brands and emotionally resonant storytelling
• Collaborative and cross-functional - works effectively with Creative, Product, Growth, and eCommerce teams
• Detail-oriented with a high bar for craft and consistency
• Curious and evolving - constantly refining storytelling approaches, formats, and creative systems

Qualifications and Skills

• Experience: Bachelor’s Degree or equivalent experience in writing, communications, marketing, journalism, or related fields
• 4-7+ years of experience in brand copywriting or storytelling roles
• Strong experience writing across digital, lifecycle, editorial, and brand-driven surfaces
• Experience working closely with creative teams across formats (email, web, packaging, content)
• DTC, consumer, or startup experience preferred
• Strong understanding of consumer psychology and conversion-focused storytelling
• Experience balancing premium brand storytelling with clear, effective communication that drives action
• Comfortable collaborating within testing and experimentation environments
• Exceptional storytelling instincts with a strong command of tone and voice
• Strong taste and judgment with an appreciation for premium brands and emotionally resonant storytelling
• Collaborative and cross-functional - works effectively with Creative, Product, Growth, and eCommerce teams
• Detail-oriented with a high bar for craft and consistency
• Curious and evolving - constantly refining storytelling approaches, formats, and creative systems