Copywriter

Position Overview

As a Copywriter at Galen College of Nursing, you will drive enrollment growth by producing high-quality, on-brand copy across every stage of the prospective student journey — content that builds Galen's authority as a nursing education leader, moves prospects toward application, and gives campus teams the materials they need to recruit effectively in their local markets.

Key Responsibilities

• Produce long-form content — articles, guides, and editorial pieces — that positions Galen as an authoritative resource for prospective nursing students across every stage of their decision journey.
• Write supporting short-form articles and web copy targeting specific search queries, ensuring content is structured for both traditional SEO and AI-generated answer environments.
• Adapt content across formats including social media posts, video scripts (short- and long-form), digital ad copy, SMS, email, pull quotes, and print materials.
• Write video scripts for brand, recruitment, student story, campus spotlight, and explainer content optimized for each format and platform.
• Craft triggered and promotional email copy — inquiry follow-up, event confirmations, deadline reminders, open house announcements — that moves prospects forward with timely, relevant messaging.
• Serve as the primary copywriting resource for Galen's in-house creative services team, supporting campus marketing needs across Galen's campuses nationwide.
• Write copy for campus-level materials including flyers, brochures, signage, viewbooks, event programs, and recruitment collateral — adapting national messaging for local audiences.
• Serve as a steward of Galen's brand voice, ensuring all copy across channels, campuses, and formats reflects a consistent tone: warm, credible, student-centered, and grounded in real outcomes.
• Write with a commitment to ownable, non-commodity content — bringing in Galen-specific data, real student and faculty voices, and locally relevant context that competitors cannot replicate.
• Collaborate with the Creative Director, Content Marketing Strategist, Graphic Designers, Web Manager, and Enrollment team to ensure copy integrates with broader campaign and strategy goals.
• Manage a high volume of concurrent projects across content types, campuses, and channels — meeting deadlines, flagging capacity issues proactively, and maintaining quality under volume.

Position Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum 4–5 years of professional copywriting experience in a content marketing, creative agency, or high-volume in-house environment.
• Demonstrated ability to write across formats: long-form editorial content, email nurture copy, video scripts, social media, advertising, and print/collateral.
• Strong portfolio showcasing range, including long-form content, short-form derivatives, and email or campaign copy.
• Experience in higher education, healthcare, or mission-driven institutional marketing (preferred).
• Exceptional writing, editing, and proofreading skills with a sharp eye for brand voice and factual accuracy.
• Working fluency with AI writing tools — including the judgment to brief them effectively, use them selectively, and edit their output critically.
• Ability to manage high-volume, concurrent projects across multiple stakeholders and deadlines.
• Familiarity with SEO principles and structuring content for search and AI-generated answer environments (preferred).
• Exposure to CRM-integrated email platforms such as Salesforce Marketing Cloud, HubSpot, or Slate (preferred).
• Video script writing experience, including short-form social video and longer brand or explainer formats (preferred).