Copywriter

About the role

Good Sam is the world's largest community of RVers, connecting millions of outdoor enthusiasts through travel, community, and lifestyle. We are building a full-funnel brand, from awareness and culture-building through performance, conversion, and retention, and great writing is at the heart of everything we make. We are seeking a Copywriter to write across the full Good Sam marketing stack. You will work across campaigns, social, email, paid media, experiential, and more as part of a lean, fast-moving in-house team. A genuine connection to the outdoors and the RV lifestyle is not just a nice-to-have, it will make you better at this job.

Responsibilities

• Campaign & Brand Copywriting: Concept and write copy for integrated campaigns across social, digital, video, paid media, OOH, and experiential, from taglines and scripts to headlines and CTAs. Develop brand voice copy that captures the spirit of the RV lifestyle—adventurous, community-driven, and grounded in the real experiences of Good Sam members. Write long-form content, stories, articles, and brand narratives that earn attention, build emotional connection, and compel people to keep reading. Contribute to creative concepting alongside art directors and the broader creative team, bringing copy-led ideas to the table from brief through execution. Write copy for Good Sam rallies, RV shows, and brand activations—event signage, scripts, on-site materials, and moments that speak directly to the RV community.
• Email & CRM Copywriting: Write email campaigns end-to-end—subject lines that drive opens, headlines that pull readers in, and body copy that moves people to act. Develop copy for triggered and lifecycle email programs—onboarding, retention, re-engagement, and membership campaigns—maintaining brand voice across every touchpoint in the CRM funnel. Partner with the CRM and marketing teams to concept and iterate on copy based on performance data, testing subject lines, CTAs, and messaging to improve engagement and conversion.
• Social & Digital Copywriting: Write platform-native copy for TikTok, Instagram, Facebook, and YouTube—captions, hooks, scripts, and overlays that earn attention in the first two seconds. Write paid media copy across Google, Meta, programmatic display, and native, balancing performance intent with brand voice. Support creator and influencer briefs with copy guidance, talking points, and messaging frameworks that keep brand voice consistent across partner content.
• AI & Innovation: Use AI writing tools (e.g., Claude, ChatGPT, Jasper) to accelerate copy iteration, brief development, and concept exploration, without sacrificing originality or brand voice. Stay current on AI capabilities as they apply to content creation and bring practical applications to the team's workflow.

Qualifications

• 3–6 years of copywriting experience, with a portfolio that demonstrates range—brand campaigns, email, social, long-form, and performance copy.
• Proven ability to write across the funnel, from awareness-stage brand copy to conversion-focused email and paid media.
• Strong email copywriting chops—subject lines, headlines, body copy, and CTAs that drive measurable engagement.
• Fluency in social-first writing—platform-native hooks, captions, and scripts that earn attention organically.
• Experience concepting alongside art directors and contributing ideas, not just executing briefs written by others.
• Comfortable working at speed across multiple projects simultaneously in a lean team environment.
• Hands-on experience with AI writing tools in a real production environment, not just casual experimentation.
• Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus—this community is specific, and the best writing will come from someone who gets it.
• Bachelor's degree in Advertising, English, Communications, Journalism, or a related field; equivalent professional experience considered.

Pay

$66,200.00–$101,500.00 annual

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• Discounts
• Paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• On the job training opportunities
• Full-time associates: comprehensive benefit package including medical, dental, vision and more
• Part-time associates: access to dental & vision coverage