Copywriter

Key Responsibilities

• Write and edit marketing copy for:
  • Email & SMS campaigns
  • Landing pages and website content
  • Paid ads (Meta, Google, etc.)
  • Social media captions and short-form content
• Collaborate with the Creative Director and marketing team on exciting campaigns and launches
• Adapt copy to different tones (educational, supportive, conversion-focused) to best connect with our audience
• Ensure our messaging aligns with our brand voice and compliance standards
• Revise copy based on performance data and feedback to continuously improve
• Occasionally assist with patient-facing or internal communications to support our team

Requirements

• Proven experience as a copywriter (healthcare, telehealth, or DTC is a plus)
• A strong understanding of conversion-focused writing
• Excellent command of English grammar, clarity, and tone
• Ability to follow brand voice and compliance guidelines
• Comfortable working independently and meeting deadlines
• Experience writing email/SMS copy is highly preferred

Nice to Have

• Experience in healthcare, wellness, or regulated industries
• Familiarity with telehealth or weight-management audiences
• Understanding of basic marketing metrics (CTR, conversions, A/B testing)