Copywriter

Key Responsibilities

• Create thoughtful, effective messaging that enhances the quality and impact of marketing materials.
• Support content leadership in applying a consistent voice across branded assets and channels.
• Write clear, compelling copy for digital platforms including website content, email campaigns, homepage messaging, and product descriptions.
• Adapt copy to fit the needs of retailer platforms and various third-party e-commerce environments.
• Develop copy for both organic and paid social media content.
• Manage ongoing copy requests and shifting priorities while meeting deadlines.
• Contribute to content strategy for product launches and seasonal campaigns.
• Tailor messaging to support full-funnel customer journeys across digital touchpoints.
• Partner with creative, social, digital, and marketing teams to ensure consistency across brand experiences.
• Apply voice and messaging guidelines across all assignments and workflows.
• Write social-first copy for owned channels such as Instagram and TikTok.
• Adjust messaging for different audience segments across email, social captions, and website content.

Qualifications

• 2–5 years of copywriting experience in beauty or skincare
• Exceptional attention to detail with strong proofreading and editing skills
• Able to manage deadlines, feedback, and approvals with a solution-oriented mindset
• Highly organized, self-directed, and comfortable working across multiple projects and stakeholders
• Adaptable and able to shift priorities quickly in a dynamic environment
• Proficiency in Microsoft Word and Excel
• Strong understanding of social and digital platforms and how they support creative and marketing goals
• Knowledge of marketing strategy and content development for integrated campaigns
• Able to identify audience insights and adapt messaging by platform
• Excellent written and verbal communication skills