Copywriter - Asian Market

About the role

We're looking for a copywriter to craft imaginative, persuasive campaigns for Asian American and Asian audiences, reporting to our Creative Director. This role calls for genuine cultural insight into Asian American or Asian communities — through lived experience, community immersion, or comparable background — to keep messaging authentic and resonant.

Responsibilities

• Write clear, original, on-brand copy across TV, social, print, radio, and digital
• Bring cultural fluency to shape tone, messaging, and creative strategy for Asian market audiences
• Collaborate with the Art Director on layouts and storyboards
• Proof and check mechanicals for accuracy
• Stay current on trends — cultural and technological — shaping the space

Qualifications

• Excellent writing, editing, and proofreading skills
• Deep insight into Asian American or Asian consumer values and lifestyle
• Strong conceptual thinking and multi-channel writing experience
• Great communication skills and attention to detail
• Strong organization and time management; able to juggle multiple projects
• Bilingual (Mandarin, Cantonese, Korean, Vietnamese, Tagalog, etc.) a plus — not required