Copy Supervisor

Job Summary

The Copy Supervisor (CS) works collaboratively with cross-functional brand team(s) as the hands-on manager of daily creative copy requirements for assigned client(s). The Copy Supervisor ensures all projects meet the highest standards of creative and quality excellence and are delivered on time. They support the generation of unique and innovative, on-brand materials for client(s), and develop text from draft stage through final copy. The Copy Supervisor is responsible for the supervision and career development of junior copy team members.

Copywriting and Creative Execution

• Creates copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.
• Generates messaging, key concept language, data interpretations, and contributes to conceptual direction for assigned account(s).
• Prepares manuscripts for MLR, including referencing, annotating and whatever is needed for the brand’s submission process.
• Performs research, analyzes, and interprets data from clinical studies, presentations, and published papers.
• Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.
• Understands and implements agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/ account services.
• Logically organizes material from a range of sources to create a compelling narrative/story flow.

Cross-Functional Collaboration

• Maintains positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
• Communicates with team members regarding deadlines, revisions, quality control, and new work.
• Works with Art Partners and teams to contribute and execute creative approaches, communicate brand personality, and messages for both the overall campaign and individual materials.
• Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking

• Demonstrates knowledge of marketing plans including objectives, strategies, and how success will be measured.
• Contributes innovative ideas appropriate to the clients’ marketing strategy and audience needs.
• Participates in strategic and tactical brainstorming meetings.
• Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

Client Management

• Presents creative work regularly to internal teams and clients. Takes part in discussions to help refine the work, based on intimate knowledge of the data, market, and brand strategy.

Talent Management

• Communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
• Manages and mentors junior copy team, delegating incoming tasks and assignments.
• Begins to own and participate in hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).

Administration

• Maintains timely, detail-oriented, and accurate approaches to administrative duties.