Copy of Sales Representative (Pensacola)

Established in 1989, Mexcor is a family-owned, multi-generational importer and distributor of alcohol beverages headquartered in Houston, Texas. Mexcor and its family of businesses include MBG and Mexcor International. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, Mexcor has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida, and 6th in California. Mexcor has cultivated partnerships with over 140 regional distributors and control states, resulting in reach across all 50 U.S. states. The company offers a curated portfolio of top-quality brands and strives to provide exceptional service to business partners, guided by its core values and responsibilities toward associates, customers, suppliers, and the community.

About the role

Reporting to the State Chain Manager, the Sales Representative, Off-Premise is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store-level decision-makers, influencing purchasing behavior, and executing in-store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on-site to support sales goals.

Morales Beverage Group Values

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

Responsibilities

Account Management

• Build and maintain strong relationships with retail and off-premise accounts.
• Conduct regular visits to ensure compliance with merchandising standards and proper product placement.
• Execute brand programs, promotions, and schematics in line with company initiatives.
• Present and place new items, rotate stock, and ensure proper tagging and POS material usage.
• Negotiate for additional shelf space and store-level promotions (e.g., flyers).
• Collect and process store replenishment orders when applicable.
• Audit accounts and address issues promptly.
• Support special projects for regional chains and distributor partners.
• Travel daily within assigned Miami-Dade, FL territory.

Sales Execution

• Meet or exceed monthly and quarterly sales goals.
• Drive incremental sales by introducing new products.
• Monitor inventory levels and recommend timely reorders to avoid out-of-stocks.

Merchandising & Marketing

• Ensure product displays meet company and retail visual standards.
• Implement and maintain displays, tastings, and other marketing programs.
• Educate retail staff on product knowledge to support in-store sales.

Reporting & Administration

• Complete accurate reports, paperwork, and POS documentation as required.
• Track sales activities, market trends, and competitor behavior.
• Provide actionable feedback to management on customer needs and opportunities.
• Demonstrate strong time management and multitasking skills.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• Maintain a high level of professionalism and confidentiality.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership by:
  • Being approachable at all times.
  • Being known as a trusted resource for knowledge and guidance.
  • Desiring to deliver excellence in all tasks.
  • Living Above the Line – exhibiting ownership, accountability, and responsibility.
  • Staying engaged and caring about MBG and the work we do.
  • Being responsive – doing what we say in a timely manner.
  • Being respected as professionals known for accuracy in all we say and do.
  • Being confident – trusting in our ability to be successful and make good decisions.

Competencies

• Customer Focus: Dedicated to meeting customer expectations and fostering strong relationships.
• Negotiating: Skilled at securing favorable outcomes by understanding customer needs and aligning them with company goals.
• Drive for Results: Demonstrates commitment to achieving business targets and consistently pushes for excellence.
• Time Management: Effectively prioritizes tasks, meets deadlines, and balances multiple responsibilities.
• Interpersonal Savvy: Relates well to all kinds of people and builds constructive, effective relationships.

Physical Requirements

• Sitting and typing/keyboarding using a computer or mobile device for considerable periods.
• Walking, bending, reaching, standing, squatting, and stooping as needed.
• Lifting, lowering, pushing, carrying, or pulling up to 45 lbs.
• Driving daily to and from customer accounts within assigned territories.

Requirements

• Knowledge of the alcohol beverage industry preferred.
• Proven track record in achieving sales goals and executing market programs.
• Strong PC application skills in Microsoft Office Suite.
• Ability to manage multiple projects effectively and professionally.
• Excellent communication skills and the ability to interact across teams in a fast-paced environment.
• Must be proactive, resourceful, and efficient.
• Attendance at local meetings, local travel, and occasional out-of-town travel required.
• 21 years or older with a High School Diploma or GED.
• Valid and current Florida driver’s license within MVR policy guidelines throughout employment.
• Reliable, insured transportation in accordance with company policy, including minimum coverage of:
  • $100,000 for bodily injury.
  • $300,000 for liability.
  • $50,000 for property damage.
• Ability to pass a background and drug screening for hire and randomly throughout employment.

Benefits

We offer a competitive compensation package with a wide range of benefits for full-time employees.