Copy Manager, Carter’s
Job Summary
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do.
How You’ll Make An Impact
Reports to the Sr. Creative Director and is based in our Buckhead office on site 4 days/week.
The Copy Manager leads the voice of the brand across all channels, shaping how Carter’s shows up in the world through clear, compelling, and strategically grounded storytelling.
This role goes beyond execution—partnering closely with Marketing and Creative leadership to define messaging frameworks, develop campaign concepts, and elevate the role of copy in driving brand and business impact.
Responsibilities
Own and evolve the Carter’s brand voice across all touchpoints, ensuring consistency, clarity, and emotional resonance.
Work closely with Marketing partners and Creative Director to develop campaign platforms, messaging frameworks, and seasonal narratives.
Lead copy development for major brand and product stories, from early concept through final execution.
Translate business and marketing objectives into clear, differentiated messaging strategies that drive engagement and conversion.
Bring a strong point of view to creative development, contributing ideas that shape not just what we say, but how campaigns come to life.
Elevate the brand, balancing storytelling with performance and clarity.
Qualifications
Strong portfolio demonstrating elevated brand storytelling, campaign concepting, and multi-channel thinking.
Proven ability to lead at both the strategic and executional level, shaping messaging frameworks while maintaining a high bar for copy craft.
Deep understanding of how copy drives impact across digital channels within a cohesive brand ecosystem.
Strong cross-functional leader with a track record of influencing creative and marketing partners at a senior level.
Clear, persuasive communicator with the ability to present, defend, and align stakeholders around creative ideas and direction.
Highest level of organization and detail-oriented, with strong prioritization skills and a proactive, self-directed approach.
Hands-on, solutions-oriented leader who can seamlessly move between concept, execution, and problem-solving.
Demonstrated ability to manage complexity, balance competing priorities, and deliver high-quality work within tight timelines.
Preferred Skills And Experience
8+ years of experience in copywriting.
Experience leading and developing writers, with a clear, supportive, and accountable management style.
Some basic knowledge of Figma and the Adobe Creative Suite is a plus, though not required.