Coordinator - Media Buying, Casino

About the role

Hard Rock Digital is building a world-class online sportsbook, casino, and social-gaming platform. As the Media Buying Coordinator, you’ll work hands-on with our media AORs to execute campaigns across TV, radio, OOH (out-of-home), and direct mail. This role is ideal for someone with a passion for traditional media, strong analytical skills, and meticulous attention to detail.

Responsibilities

• Media Buying & Coordination
  • Assist in planning and executing linear TV buys across broadcast and cable networks
  • Review linear TV buy summaries, flowcharts, and post-campaign analysis reports
  • Track programming changes, preemptions, and make-goods across TV properties
  • Coordinate with AOR for creative delivery and scheduling requirements
  • Support radio buying process across AM/FM stations and radio networks
  • Coordinate daypart planning and ensure optimal frequency distribution across target demographics
  • Coordinate live read scripts and promotional tie-ins with radio stations
• Out-of-Home (OOH) & Digital Out-of-Home (DOOH) Coordination
  • Assist in traditional billboard, transit, and outdoor advertising campaign execution
  • Support site selection process using traffic patterns, demographic data, and reach estimates
  • Manage OOH creative trafficking and ensure proper installation and monitoring
  • Track OOH campaign delivery through photo verification and monitoring systems
  • Coordinate with AOR and creative team for production timelines and installation schedules
• Flow Chart Interpretation & Campaign Documentation
  • Read and interpret complex media flow charts and campaign planning documents
  • Maintain detailed buy sheets and campaign execution timelines
  • Maintain accurate campaign spend documentation and ensure spends are properly passed to internal data warehouses
  • Ensure flow chart accuracy and adherence to campaign objectives and budgets
• Administrative & Coordination Support
  • Coordinate with AOR and internal teams for campaign execution
  • Manage campaign timelines and ensure all deliverables meet established deadlines
  • Support budget management and spend reporting processes
  • Assist with RFP responses and vendor proposal evaluations

Requirements

• 1-3 years of experience in traditional media buying, planning, or coordination
• Hands-on experience with linear television buying processes and network coordination
• Working knowledge of terrestrial radio buying and daypart optimization
• Experience with out-of-home (OOH) and digital out-of-home (DOOH) campaign coordination
• Understanding of traditional media trafficking and creative delivery processes

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• Experience with media buying platform Strata
• Experience with Extreme Reach
• Knowledge of media research tools (Nielsen, Comscore, MRI, SRDS)

Benefits

• Competitive pay and benefits
• Flexible vacation allowance
• Hybrid / remote working environment
• Startup culture backed by a secure, global brand