Coordinator, Integrated Partner Marketing

Responsibilities

• Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
• Improve Brand omni-channel presence (in-store and on retailers’ ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging
• Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives
• Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
• Support the development and execution of trade show booths, including the coordination and monitoring of all materials
• Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales
• Aid in the management, budget, and approval of all fixture design initiatives, inclusive of production, distribution, and in-store implementation
• Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing

Requirements

• BS/BA degree required in Marketing, Management or Communications
• 5+ omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment
• Agency experience preferred, including exposure to media buying and planning
• Digital experience preferred