Contract Creative Copywriter

Campaign & Digital Copy

• Campaign copy across digital channels—email, paid social, display, and website content
• Product detail page (PDP) copy for PopSockets.com and wholesale partner platforms, written with SEO best practices in mind
• Paid ad copy for performance campaigns, balancing brand voice with conversion intent

Video & Motion Scripts

• Scripts for short-form social video (TikTok, Reels, YouTube Shorts), online video advertising (OLV), and brand films
• Voiceover scripts, supers, and on-screen text for motion and animated content
• Creative frameworks and talking-point briefs for influencer and creator partnerships

Physical & Retail Copy

• Packaging copy that communicates product benefits and brand personality with clarity and charm
• Retail point-of-purchase fixtures, in-store signage, tradeshow collateral, and printed brand materials
• Wholesale and retail partner toolkits—sell-in copy, co-branded asset copy, and brand guidance materials for major retail accounts

UX & E-Commerce Copy

• Website micro-copy—CTAs, navigation labels, onboarding flows, checkout messaging, error states, and confirmation copy for PopSockets.com
• Transactional and lifecycle email copy (order confirmations, shipping updates, loyalty communications) that keeps the brand voice consistent even in functional contexts

Brand Voice, Social Partnership & Product Naming

• Developing and stewarding the brand voice system that works across all channels—defining the tone, language principles, and messaging frameworks that give every team a consistent creative foundation to build from
• Partnering with the Social team to bring the voice to life at the post and community level—providing copy direction, reviewing key moments, and helping social move quickly without drifting from brand
• Writing and evolving tone-of-voice documentation, channel voice guides, and copy examples that make it easy for any team or partner to sound like PopSockets
• Product naming that balances creativity, strategy, and brand voice—developed collaboratively with brand, product, and legal teams through an established naming process
• Upholding brand standards across all copy outputs; flagging inconsistencies and helping evolve the voice as the brand grows