Content Writer & Copywriter

Appleton Creative – Orlando, Florida Employer Description Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have an inviting culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted a Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns. Individual Qualities And Responsibilities We work with all kinds of customer niches, from real estate and hospitality to non-profits and healthcare, there is a wide variety of writing to be done across a multitude of traditional and digital platforms! We are looking for a candidate with outstanding writing, research and communication skills that has experience in both creative copywriting and content writing. As a copywriter, you will write content for a variety of mediums such as websites, brochures, social media, digital ads and more. As a content writer, you will produce original, researched-based content for blog articles about marketing and advertising as well as topics specific to our client’s industries. We are looking for someone with a sharp eye for detail (no grammar or punctuation error ever gets past you), the ability to meet deadlines (and be flexible when they change) and have the willingness to contribute new and creative ideas for our content marketing strategy. Excellent writing and editing skills with demonstrated experience in content writing, conceptual writing in marketing or advertising, brand messaging and promotional copyWriting clear and error-free original copy and editing content for a variety of formats and mediumsUnderstanding of brand voice and target audienceA writing style that allows for various tone of voice, perspectives, and other characteristicsStay updated on appropriate style guidelines and brand voice for consistency in messagingInterpret creative briefs to develop and produce contentInterpreting creative direction and technical information and turning them into persuasive copy conceptsEnsure written materials are clear, concise and persuasiveRevise copy based on feedback/directionManage time and establish priorities while maintaining flexibility to respond to changing deadlines This is a part-time position with a potential opportunity to work into a full-time position including benefits. You have the ability to work from home or on-site in our office. The hours are flexible and will vary per week. Desired Education & Experience A 4-year bachelor’s degree in writing, advertising, marketing or related majorA minimum of 3-5 years copywriting/content writing experience, agency experience is a plusCandidates with experience writing for digital marketing, direct response or sales-driven copy is a plusExpert knowledge of Microsoft Office (Outlook, Word, Excel) and the ability to easily adapt to other software programs Potential Opportunity to Work into Full-time Position, Benefits May Include: Competitive salaryEmployee health insuranceOther optional insurancesPaid vacation and holidaysRetirement plan with vested matching fundsProfessional development educationRoom for advancement and other employee perks Please send resume to HR@AppletonCreative.com with the subject line “Application for PART-TIME Content Writer & Copywriter” followed by your name. MUST include a variety of writing samples with application.