Content Writer & Copywriter

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations, and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. Our inviting culture emphasizes charitable giving, positive attitudes, communication, mutual support, and a strong work ethic. Appleton has continually been voted a Best Place to Work by the Orlando Business Journal since 2017.

About the Role

We work with all kinds of customer niches, from real estate and hospitality to non-profits and healthcare, offering a wide variety of writing across traditional and digital platforms. This is a part-time position with a potential opportunity to transition into a full-time role including benefits. You have the flexibility to work from home or on-site in our office, with hours that vary per week.

Responsibilities

• Write content for a variety of mediums such as websites, brochures, social media, and digital ads.
• Produce original, research-based content for blog articles about marketing, advertising, and topics specific to our clients’ industries.
• Demonstrate excellent writing and editing skills with experience in content writing, conceptual writing in marketing or advertising, brand messaging, and promotional copy.
• Ensure all written materials are clear, concise, error-free, and persuasive.
• Interpret creative briefs to develop and produce content.
• Translate creative direction and technical information into persuasive copy concepts.
• Revise copy based on feedback and direction.
• Manage time and establish priorities while maintaining flexibility to respond to changing deadlines.
• Maintain a sharp eye for detail, ensuring no grammar or punctuation errors.
• Adapt writing style to various tones of voice, perspectives, and brand characteristics.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Contribute new and creative ideas for our content marketing strategy.

Requirements

• A 4-year bachelor’s degree in writing, advertising, marketing, or a related major.
• A minimum of 3-5 years of copywriting/content writing experience; agency experience is a plus.
• Experience writing for digital marketing, direct response, or sales-driven copy is preferred.
• Expert knowledge of Microsoft Office (Outlook, Word, Excel) and the ability to adapt to other software programs.

Benefits

• Competitive salary.
• Employee health insurance.
• Optional additional insurances.
• Paid vacation and holidays.
• Retirement plan with vested matching funds.
• Professional development education.
• Room for advancement and other employee perks.