Content Writer

About the Role

This position is responsible for creating high-quality, engaging written content that serves Banner Health's marketing initiatives across all channels and platforms. Produces compelling, on-brand copy for diverse content types including website, blog, email campaigns, video scripts, social media content, print materials, paid media creative, and more. This role requires versatility, strong writing craft, and the ability to adapt voice, tone, and style to meet the needs of different audiences, channels, and content formats. Translates content briefs and strategic requirements into polished, publication-ready written content.

This role collaborates closely with Brand creative teams, subject matter experts (including physician leaders and clinical experts), legal and compliance teams, and other stakeholders to ensure content accuracy, brand consistency, and regulatory compliance.

Responsibilities

• Creates high-quality written content across multiple content types and channels, including website articles, blog posts, email campaigns, video scripts, social media content, print materials, paid media creative, podcast scripts, landing pages, and other marketing materials.
• Adapts writing style, voice, and tone to meet the specific requirements of different audiences, channels, and content formats while maintaining consistency with Banner Health's brand standards.
• Incorporates SEO best practices and content optimization techniques into written content, integrating target keywords naturally, writing compelling meta descriptions and headers, and structuring content for search performance.
• Ensures all content adheres to brand standards, style guides, and content governance frameworks, collaborating with legal and compliance teams to meet healthcare marketing regulations (HIPAA, FDA, FTC).
• Partners with Brand creative teams on integrated content development projects, ensuring seamless integration of copy with visual/multimedia elements.
• Manages multiple writing assignments simultaneously while meeting deadlines and maintaining quality standards in a fast-paced, agile environment.
• Incorporates feedback and continuously improves content based on editorial guidance, stakeholder input, and performance insights.
• Supports the Content Engine's operational efficiency by following established workflows, using content management and collaboration tools effectively, and contributing to process improvements.

Requirements

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• 4+ years of professional writing experience in marketing, content marketing, or related field.
• Portfolio demonstrating versatility across multiple content types (web, email, social media, long-form articles, scripts, etc.).
• Exceptional writing, editing, and proofreading skills with strong command of grammar, style, and AP/Chicago style guidelines.
• Ability to adapt voice, tone, and style for different audiences, channels, and content formats.
• Experience writing for consumer audiences with ability to translate complex information into clear, accessible language.
• Strong research skills and ability to quickly learn and write about new topics.
• Knowledge of SEO content best practices and ability to write optimized content that maintains quality and readability.
• Experience working with subject matter experts and incorporating technical or clinical feedback into content.
• Ability to manage multiple writing projects simultaneously and meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills with ability to work effectively in a matrixed team environment.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and comfort learning new content management and collaboration tools.
• Attention to detail with commitment to accuracy and quality.

Preferred Qualifications

• 5+ years of professional content writing experience.
• Healthcare or regulated industry experience.
• Experience writing health or medical content for consumer audiences.
• Familiarity with content management systems (CMS) and digital asset management (DAM) platforms.
• Knowledge of healthcare marketing compliance requirements (HIPAA, FDA, FTC).
• Experience with agile content production methodologies.
• Background in journalism or editorial work.
• Understanding of content performance metrics and data-informed content optimization.
• Experience writing video scripts, podcast scripts, or multimedia content.
• Copywriting or advertising agency experience.
• Additional certifications in content marketing, digital marketing, or related areas.

Schedule

Full-time, Monday - Friday.

Pay

Estimated pay range: $30.56 - $50.93 per hour. Actual pay determined at offer will be based on years of relevant work experience, education, certifications, skills, and geographic location, along with a review of current employees in similar roles to ensure pay equity is achieved and maintained.