Content Writer

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of the Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification, and both Inc. and AdAge listed us on their Best Places to Work lists. NP Digital combines proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around paid and organic search, social, content, retargeting, performance display, feed management, and conversion rate optimization. We focus on creating innovative, adaptive, and data-driven digital marketing plans to help brands connect and engage with their audience.

About the role

This is an established role on NP Digital’s content production team. We’re seeking a skilled, professional, and detail-oriented Content Writer to join our production team for ongoing writing and editing needs across a wide range of industries. The ideal candidate is equal parts writer and copy editor, with strong research and journalistic instincts, who can write and edit copy with a firm grasp of search engine optimization (SEO), generative engine optimization (GEO), and storytelling best practices.

Our ideal writer moves comfortably across the full content spectrum—from 10,000-word technical ebooks and ghostwritten thought leadership articles to short-form social posts—turning complex, research-backed information into copy that is informative, clear, accessible, and accurate. You should understand the ins and outs of AI/large language models (LLMs), including where these tools help in the writing and editing process, where they fall short, and how to use them without sacrificing accuracy, originality, or voice.

In this role, you will brainstorm, research, create, edit, and transform ideas into the following deliverable types:

• Blogs
• Product descriptions
• FAQ pages
• Landing pages
• Infographics
• Sales copy
• Long-form assets (e.g., whitepapers, ebooks)
• Thought leadership articles
• Short-form social media posts

This role requires a well-rounded understanding of multiple content marketing techniques, strong communication and collaboration skills, effective time management, and the ability to self-edit all work. Candidates must reside and be eligible to work in the US.

Responsibilities

• Own copywriting and editing for clients across core content deliverables, applying foundational writing, editing, and content marketing best practices. Tasks may include writing core pages (website copy), landing pages, blogs, and larger content pieces, guided by a Content Lead’s direction.
• Think strategically about the purpose behind each assignment—the audience, the funnel stage, and the client’s goals—so every piece serves a clear purpose, not just fills a brief or outline.
• Collaborate with the Managing Editor and Content Leads across numerous client accounts, attending regular meetings with clients and internal teams to fully understand copy needs and establish strong client relationships.
• Assist with creating comprehensive, informative content briefs to help writers align copy with client tone, voice, style points, and goals.
• Conduct in-depth subject matter research to create and edit well-written and well-sourced copy.
• Ensure deliverables meet or exceed all deadlines.
• Revise, self-edit, and proofread content for grammar, tone and voice, and the client’s preferred style—fact-checking all claims, data, and sources.
• Communicate with management, SEO teams, Client Services, and other internal teams on key project metrics, timelines, and campaign goals.
• Proactively communicate about timelines, capacity, and potential blockers to keep deadlines on track and avoid surprises.
• Use LLM-assisted writing and research tools responsibly to support ideation, research, and drafting, always fact-checking, editing, and ensuring originality so every deliverable meets NP Digital and client standards.
• Daily use of NP Digital’s project management tools.

Requirements

• At least 2-3 years of professional writing and editing experience, with an established writing and editing portfolio.
• Bachelor’s degree in journalism, communication, English, or a similar specialty is required.
• Strong research and journalistic instincts, with the ability to find and vet credible sources, consult subject-matter experts if needed, verify facts, and turn dense material into clear, accurate narratives.
• Proficient in using various writing styles and guidelines, including Associated Press (AP), and familiarity following brand style guides.
• Extensive knowledge and experience using Microsoft Word, including track changes.
• A firm understanding of LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity, etc.)—including their strengths, limitations, and best-fit uses—with the skill to prompt them effectively and to catch/edit hallucinations, inaccuracies, and off-voice output.
• Overall knowledge and experience of major content marketing strategies, including writing with the inverted pyramid methodology, breaking up walls of text, internal linking and accessibility best practices, and more.
• Outstanding verbal and written communication skills.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities and complete assignments within deadline.
• A passion for human-first writing and editing with the ability to see the value LLMs can bring to both processes.
• Personal qualities of integrity, credibility, and commitment to NP Digital’s mission of Think Big, Own It, and Have Fun.

Skills

• Sharp critical thinking and editorial judgment: You interrogate sources, pressure-test claims and assumptions, build a clear line of reasoning, and know what belongs in a piece and what to cut, whether the draft started with a person or an AI.
• Intellectual curiosity: You genuinely enjoy learning unfamiliar industries and complex subjects, and ask the questions that get to the heart of a topic.
• Level-headed judgment under deadline: You know when a piece is done, when it needs another pass, and how to prioritize when everything feels urgent.
• Adaptable and quick to learn: You move fluidly between voices, formats, and subject matter as clients and briefs shift.
• An ownership mindset: You’re comfortable with ambiguity, fill gaps proactively, and drive work forward without waiting to be told.
• Reader-first instincts: You have an intuitive read on audience, so every piece meets people where they are and moves them to act.
• Receptive to feedback: You actively seek feedback, adapt and apply it quickly, and always strive to sharpen your craft. You’re comfortable receiving input from multiple internal teams and client stakeholders.
• Collaborative team player: You thrive in a dynamic, fast-paced, and highly collaborative team environment.

Bonus: In-house or freelance content writing experience for clients within a digital marketing agency is highly preferred.

Career Growth

We support your growth and development by investing in your learning to advance your career. Career path opportunities for this department include:

• Associate Content Writer (typically 0-1 years)
• Content Writer (typically 1-2 years)
• Senior Content Writer (typically 2-3 years)
• Lead Writer (typically 4-5 years)
• Editor (typically 5+ years)
• Managing Editor (typically 5-6 years)
• Senior Managing Editor (typically 6-7 years)

Benefits

• National Anthem Blue Cross medical plans (EPO, PPO, and HDHP options available)
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

Pay

Base Salary: USD $60,000 to $70,000, depending on experience and skills. Discretionary annual bonus: Up to 10% of annual salary.