Content Studio Lead

About the Role

Linktree is hiring a Content Studio Lead to build and lead the creator-first creative system behind our owned content. This is a player-coach role where you’ll set the creative direction, build the studio’s roster, systems, and standards, and actively develop concepts, direct creator capture, and produce or edit first-pass work when needed. You’ll define how creators are used creatively across channels, translate strategic briefs into clear creator and production briefs, and direct work from concept to final asset. You’ll set the creative bar, translate audience insights into resonant content, and build the studio from the ground up, scaling execution through a flexible roster of creators, writers, producers, and specialists.

Responsibilities

• Creator-led content flywheel: Build and lead the process from audience insight to performance learning, making creator voice the default starting point for social creative.
• Creative direction and brand consistency: Set and uphold creative standards, ensuring alignment with Linktree’s product vision and business objectives.
• Design systems and templates: Develop and refresh Linktree’s creative design and motion system, creating repeatable templates for speed and consistency.
• Insight-to-creative translation: Turn audience insights and performance data into creative concepts that resonate and drive results.
• Studio building, leadership, and resourcing: Build and direct core disciplines, establish ways of working, and flex the creator roster to match priorities.
• Cross-team creative alignment: Coordinate with internal teams to ensure consistent, on-brand, and non-duplicative work.
• Creative quality and brand stewardship: Set the final creative bar and provide clear feedback to strengthen work without overproducing.
• Breakthrough creative: Lead larger creative swings and tentpole concepts, bringing in specialist support when needed.

Qualifications

• 8+ years of experience in creative direction, brand creative, or content production, including leading teams or freelance talent.
• Strong understanding of the creator economy and how creators can serve as storytellers.
• Comfort moving between setting vision, giving feedback, and stepping into hands-on work.
• Experience developing creator concepts, writing briefs, directing talent, and polishing branded content.
• Judgment to balance authenticity with production polish.
• Experience leading multidisciplinary contractors, agencies, or flexible rosters.
• Ability to direct copy, design, motion, and video while maintaining creative standards.
• Experience building creative systems, templates, and repeatable formats.
• Fluency in platform-specific creative differences (Instagram, TikTok, YouTube, etc.).
• Outstanding communication and alignment skills across internal and external partners.
• Proven ability to translate insights into creative concepts.
• Strong creative taste and track record as a brand steward.

Why This Role, Why Now

• Creator-powered creative: Turn real voices and experiences into a deliberate, repeatable production model.
• Consistency without sameness: Build guidelines and systems for recognizable yet channel-native content.
• Flexible capacity with internal ownership: Scale the studio while keeping vision, standards, and learning in-house.
• High autonomy, high visibility: Define the studio’s operations, creator roster, and content across visible channels.

Pay

The base salary for this role is targeted at $160,000–$180,000 for roles based in San Francisco and Los Angeles. Final offers vary based on location, experience, expertise, and role scope.

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category and are redefining how people connect, showcase content, and promote products. With 70+ million users, including global brands and icons, we’re the fastest-growing leader in our space. We partner with platforms like TikTok, Spotify, and Amazon to unify digital spaces and make online presence simple, powerful, and yours.

Where And How We Work

We’re a global, diverse team with offices in London, Los Angeles, Melbourne, and San Francisco. We offer flexible work setups (fully remote or hybrid) and autonomy in scheduling. Our culture is family-friendly, Zoom-casual, and async-focused to keep collaboration flowing.

How We’ll Help You Thrive

• Annual wellbeing allowance for fitness, development, childcare, travel, and more.
• 100% coverage of medical, dental, vision, disability, and life insurance for US-based employees (80% for dependents).
• Employer contribution towards retirement.
• Generous time off for vacation, holidays, parental leave, and volunteer work.
• Employee stock option program to share in the company’s success.