Content Strategy Lead, Amazon - Marketplace Partnership

Key Responsibilities

• Own the end-to-end content strategy and execution for 7–10 marketplace accounts across Beauty, Wellness, and CPG.
• Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP) in partnership with Design.
• Translate brand strategy, insights, and keyword opportunities into actionable creative briefs and recommendations.
• Ensure all creative follows marketplace best practices and brand guidelines.
• Implement updates informed by SEO insights, customer reviews, and competitor analysis.
• Conduct content audits to ensure accuracy, consistency, and optimization.
• Absorb and execute A/B or multivariate tests to understand the impact of different content elements.
• Use tools such as Helium10, DataDive, Intellivy, PickFu, etc., to support data-driven creative decisions.
• Track performance metrics (CTR, CVR, traffic, keyword rank) and surface insights to senior content leads.
• Contribute to client presentations with summaries of creative performance and test learnings.

Cross-Functional Collaboration

• Work closely with Performance Marketing, SEO and Brand Strategy to ensure cohesive storytelling across ads, PDPs, and brand stores.
• Collaborate with the Design team to align on project timelines, deliverables, and workflows.
• Share emerging category trends and platform updates with peers to elevate the overall quality and innovation of the team’s output.

Requirements

• 2–3+ years of experience in ecommerce content strategy, merchandising, or digital creative roles.
• Proven success developing and optimizing Amazon content (PDPs, A+, Brand Stores, imagery, copy) & proficiency with Amazon Seller/Vendor Central.
• Experience managing multiple brand portfolios in a fast-paced agency or aggregator environment.
• Excellent project management skills – able to balance multiple deadlines across clients.
• Strong collaboration and communication skills with comfort presenting internally or to clients.

Benefits

• Health, dental, and vision
• PTO
• 401K matching
• Summer Fridays
• Educational stipend
• Wellness and commuter benefits
• Work with a fun, consultative team of experts

Schedule

Hybrid

Employment Type

Full-time