Content Strategist (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through three divisions — Performance, Communications, and Commerce — all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast, think boldly, and hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore.

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist handles more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Internally, this role is titled Account Strategist, Content & SEO.

Responsibilities

• Strategic Excellence and Best Practices
  • Create custom strategies and implement best practices that achieve client NSMs (North Star Metrics), using project phase as a foundational moment and optimizing over the client lifetime with ongoing campaigns, historical performance, and Directive best practices.
  • Collaborate closely with the Associate Director (AsD) when roadblocks impact strategy or goal attainment.
  • Craft creative briefs and compelling content campaigns with ideation rooted in competitor and audience insights.
  • Apply best practices including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting
  • Use data from Google Analytics, CRM, SEMRush, and Ahrefs to set goals for the engagement period.
  • All goals must be reviewed and approved by the Associate Director before presentation to the client alongside the AsD.
• Project Management
  • Ensure strategy execution via Asana: delegate tasks to Specialists, clients, and other team members; track timely completion.
  • In pods with Project Managers, partner to create, assign, and communicate tasks and due dates to the client.
  • Work with content writers and designers to deliver campaigns on time and to client quality standards.
• Internal and External Communication
  • Serve as the primary interface between clients and the Directive team; build relationships beyond deliverables to act as the best consultant for the client’s business.
  • Proactively communicate with clients on timeline expectations, goal progress, and deliverables on a regular cadence (not