Content Strategist

About the role

Xe is seeking a Content Strategist to own and evolve the company’s global content strategy and editorial direction across channels and markets. Reporting to the Head of Brand, this role sits at the intersection of Brand, Organic Growth, Lifecycle Marketing, and Performance Media, ensuring that content not only reinforces Xe’s brand identity but also drives measurable business outcomes across acquisition, engagement, conversion, and retention. This is a strategic and execution-oriented role responsible for defining what content Xe creates, why it matters, and how it performs—while enabling consistent, high-quality execution across formats, markets, and channels.

Our Principles

• Ambition - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
• Responsibility - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
• Community - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community.

Responsibilities

• Own Xe's content strategy and editorial calendar across owned channels including blog, social, and email.
• Develop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomes.
• Define content strategy across the full customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement.
• Define content priorities by segment, funnel stage, and market in partnership with Product Marketing and Brand.
• Partner with SEO / AEO Specialist to ensure content strategy drives organic discoverability and search performance.
• Brief Content Producer to ensure high-quality, on-brand content output across formats.
• Partner with Acquisition to develop content assets that support paid channel performance.
• Partner with Lifecycle to develop content for retention and re-engagement programs.
• Build and maintain scalable content operations, governance, and asset management processes across markets and channels.
• Build and maintain Xe's brand voice guidelines to ensure consistency across all content touchpoints.
• Manage agency relationships to supplement internal content production capacity as needed.

Requirements

• 5-8+ years in content strategy or brand content; fintech or consumer digital experience preferred.
• Proven ability to develop content strategies spanning written, video, and social formats.
• Cross-functional experience partnering with SEO, paid, and lifecycle teams to align content to channel needs.
• Strong editorial judgment with ability to maintain consistent brand voice across all outputs.
• Experience using testing and performance insights to optimize content effectiveness and customer conversion.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice

Pay

The reasonable estimated pay for this role ranges from $110,000 USD to $130,000 USD. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience.