Content Strategist

About the role

This is a content-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot tells its story across channels. Content fuels everything from brand and demand generation to product marketing and sales enablement.

Responsibilities

• Own and manage the editorial calendar across blog, social, email, and other channels.
• Write, edit, and publish high-quality content that aligns with brand voice and business goals.
• Build and execute GEO driven content programs to drive discoverability and inbound demand.
• Collaborate with designers to produce visually compelling assets that enhance written content or produce visual content independently when needed.
• Repurpose and adapt content across multiple formats (e.g., blogs → social posts, webinars → articles).
• Coordinate with growth, product, and sales teams to develop enablement resources and campaign content.
• Manage workflows with external freelancers, writers, or vendors when needed.
• Maintain brand and editorial guidelines to ensure consistency, clarity, and quality.

Requirements

Must Have Experience:

• In early stage startups, working in marketing, with enterprise customers, or similar.
• Comfort with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs).
• Extreme ownership, extreme organization.
• Self-starter who thrives with high autonomy.
• Good taste and basic design skills.
• Leverage AI tools for copy & design to move 10x faster.
• A high sense of urgency and gets things done.

Nice to Have

• Prior experience working in a startup or fast-paced environment with shifting priorities.
• An analytical mindset; experience working with data to inform decisions.
• Familiarity with marketing automation tools (e.g., Account Engagement).
• Familiarity with SEO best practices and excitement to optimize in a new channel (GEO).
• Experience with Salesforce.
• Knowledge on lead tracking including multi-touch attribution.

Why join us?

• Opportunity to work at a high-growth AI startup, backed by top investors.
• Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
• Ownership & Autonomy - Take full ownership of projects and ship fast.
• Work With the Best - Join a world-class team of engineers and builders.