Content Strategist

About the role

Mint Studios is a content marketing agency that helps fintech companies like Primer, Yapily, SAP Fioneer, WorldFirst, and many more financial companies acquire customers and position themselves as experts with content. We help fintech companies turn their blog into a customer acquisition channel with our four step framework: Alignment on commercial outcomes from content marketing, A content strategy focused on the Bottom of the Funnel and based on customer research, Content based on interviews and written for the level of the reader, Tracking and reporting commercial outcomes.

Responsibilities

• Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
• Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
• Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
• Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests. May require business travel and meeting clients in person within the US 2 - 3 times per year (usually NYC or San Francisco).
• Writing: We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
• Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.

Qualifications

• You don’t have to have a background in fintech – we can teach you that.
• We value good writing more.
• You’ll be able to see how your content delivers impact and helps our clients acquire customers.
• We give a lot of detailed feedback. You won’t get vague feedback like “can you make this less confusing?”.
• We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone).

Benefits

• 32 days holidays (inc. public holidays)
• Work from wherever
• $400 per month stipend for co-working space
• Yearly team off-site somewhere nice (Past trips: Barcelona, Milan, Faro and Alicante)
• Health, vision and dental insurance
• Company laptop

Pay

$70,000 - $100,000

Schedule

Remote full-time