Content Strategist

Key Responsibilities

• Partner directly with Product Marketing to extract key product insights, positioning, and messaging, and translate that into compelling narrative content.
• Write and shape core content pieces (webinars, ebooks, whitepapers, etc.) that turn PMM insight into high-value assets our buyers actually want to consume.
• Build comprehensive atomization strategies to turn one core asset into dozens of discoverable touchpoints across channels.
• Write highly engaging derivative content based on our core assets, with support from contractor writers to help scale your output.
• Partner with external video vendors to slice webinars and interviews into high-performing social clips, reformatted for channels like LinkedIn, YouTube, and Meta.
• Own the distribution blueprint. Determine how, when, and where core and derivative pieces are published to maximize organic reach and discoverability.
• Translate core content insights into ready-to-share social copy for leadership and internal teams to amplify on their personal networks.
• Act as the primary point of contact for external creative agencies, video editors, and design vendors, ensuring high-quality, on-brand production of all assets.
• Monitor and report on the reach, engagement, and discoverability of distributed content to continuously optimize what formats and channels work best.

Must Have

• 3 to 5 years of experience in content marketing, content strategy, or B2B content production.
• Experience in B2B SaaS or tech is a major plus.
• Experience partnering with product marketing, product, or subject matter experts to translate technical or complex detail into buyer-facing narrative and messaging.
• Proven track record of taking one piece of content and successfully mapping out a multi-channel campaign from it. Be ready to show examples.
• Strong writing skills across formats, from long-form core assets to short-form social copy, with a clear sense of how to tailor tone for different channels.
• A strong eye for what makes a great short-form video clip, an engaging social text post, and a high-traffic blog post.
• Deep familiarity with modern B2B distribution channels, primarily LinkedIn, but also YouTube, newsletters, and SEO-driven blogs.