Content Strategist

About the role

ALSO is looking for a Content Strategist to own our blog and website long-form content end-to-end, driving organic traffic and brand awareness through content that ranks in traditional search and gets cited by AI answer engines like ChatGPT, Perplexity, and Gemini. This is a hybrid role that sits at the intersection of editorial ownership, SEO strategy, and emerging AEO/GEO practice.

Responsibilities

• Own the long-form content roadmap and editorial calendar for the blog and core website pages
• Enforce editorial standards (voice, structure, accuracy, depth) across all published content
• Manage the content pipeline from ideation through briefing, drafting/editing, review, and publish
• Partner with copywriters and AI-assisted drafting workflows, maintaining a strong editorial quality bar over AI-generated drafts
• Conduct keyword research and content-gap analysis to identify organic traffic opportunities
• Build topical authority through content clusters and internal linking strategy
• Develop content briefs that translate SEO/keyword data into clear direction for copywriters
• Structure long-form content for LLM readability and citation, including answer-first framing, FAQs, How-Tos, and schema markup
• Track AI citation and visibility performance across AI Overviews, ChatGPT, Perplexity, and similar tools, and translate that data into content decisions
• Monitor rankings, organic traffic, and engagement using tools like Google Search Console, GA4, Ahrefs, or Semrush
• Collaborate with technical web team on-page elements — metadata, schema, site structure — that affect content performance
• Report on organic traffic growth, content performance, and AI visibility metrics to stakeholders
• Partner with product, brand, and demand gen teams to align content with broader growth goals

Requirements

• 4-6+ years of experience in content strategy, editorial management, or SEO content roles, with direct ownership of a blog or content program
• Proven track record of driving organic traffic growth through long-form content
• Strong command of SEO fundamentals: keyword research, on-page optimization, content clustering, internal linking
• Working knowledge of AEO/GEO concepts — answer optimization, LLM citation patterns, entity-based content strategy — or strong aptitude to build this expertise
• Excellent editorial judgment, with the ability to evaluate and improve writing for clarity, structure, and accuracy, including AI-assisted drafts
• Comfort with SEO/analytics tooling (Google Search Console, GA4, Ahrefs or Semrush) and project/content management tools
• Strong project management skills, with the ability to run a content pipeline across multiple contributors and deadlines
• Excellent written and verbal communication skills, with the ability to translate data into clear content strategy
• Experience with AI writing tools in an editorial (not just drafting) capacity is a plus
• Familiarity with schema markup (FAQ, HowTo, Article) and its role in AI/search visibility is a plus

Pay

The salary for this position ranges from $100,000 to $125,000 per year, depending on experience and qualifications.

Schedule

This will be a hybrid (3-5 days a week) opportunity based in Seattle, WA (Fremont District).

Benefits

• Robust health coverage: Excellent health, dental and vision insurance covered up to 100% by ALSO, with FSA & HSA options
• One Medical membership and dedicated insurance advocates
• Rich fertility and family building benefits with Progyny
• Flexible time off
• 401(k) match