Content Strategist

Strategy & Planning

• Define Descript's content strategy, editorial calendar, and channel prioritization
• Identify content gaps and opportunities through user data, search research, and market insight
• Build a measurement framework that connects content activity to brand and pipeline outcomes

Content Systems & Production

• Build an AI-native content production system that enables quality output at scale without sacrificing originality
• Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
• Optimize for AI discovery as the content and search landscape evolves

Demand Enablement

• Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
• Aid in the development of mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action

Brand & Voice

• Help define and evolve Descript's editorial voice across content channels
• Develop a subject matter expertise content program, drawing on Descript employees and customers as sources