Content Specialist (Senior or Lead)

About the Role

We are seeking both Senior and Lead Content Specialists to join our Marketing Division. These roles are crucial in producing and executing high-quality content across digital and print channels, ensuring alignment with our brand strategy, and supporting our marketing objectives.

Responsibilities

Senior Content Specialist:

• Draft, edit, and proofread clear, compelling, and error-free copy for digital and offline channels, including emails, website landing pages, and internal platform announcements.
• Coordinate the execution of routine marketing communications, ensuring timely delivery and accurate formatting.
• Act as a central point of contact for routine direct-mail requests, coordinating with stakeholders to meet production and distribution timelines.
• Assist in developing and formatting content for various digital formats, maintaining a consistent brand voice.
• Proactively manage day-to-day updates for the company website and internal platforms, ensuring content relevance and accuracy.
• Troubleshoot minor platform or web issues and coordinate with technical stakeholders for complex resolutions.
• Support the compliance review process, maintain archives of approved materials, and assist with marketing policy implementation.
• Manage project tracking systems and collaborate with internal teams and external vendors for smooth production workflows.

Lead Content Specialist:

• Lead the planning, development, and execution of high-quality content for online and offline channels, aligning with brand strategy and company objectives.
• Manage the editorial calendar, oversee the content development process, and partner with stakeholders to craft compelling messages.
• Write clear, error-free, and brand-consistent content for websites, emails, and internal platforms.
• Strategically manage web updates and content enhancements, optimizing the user experience and aligning with industry best practices.
• Audit content regularly, coordinate digital promotion efforts, and troubleshoot web and platform issues.
• Maintain a comprehensive marketing archive, collaborate on compliance, and support the Compliance Department during audits.
• Track content performance metrics, generate insightful reports, and act as a liaison between internal teams and external vendors.

Qualifications

Senior Content Specialist:

• High School Diploma or GED equivalency required; Bachelor’s Degree in Marketing, Communications, Journalism, or related field preferred.
• 5+ years of experience in marketing communications, content coordination, or digital production.
• Experience with Content Management Systems (CMS) and email marketing platforms preferred.

Lead Content Specialist:

• High School Diploma or GED equivalency required; Bachelor’s Degree in Marketing, Communications, Journalism, or related field preferred; Master’s Degree preferred.
• 6+ years of progressively responsible experience in marketing communications, content management, or digital production.
• Demonstrated experience with web CMS, email platforms, and project management tools (e.g., Asana/HubSpot) required.

Skills

• Strong written and verbal communication skills.
• Attention to detail and ability to maintain brand consistency.
• Proficiency in project management and collaboration tools.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Understanding of regulatory compliance and marketing best practices.

Physical Requirements & Working Conditions

• Ability to perform light physical work and lift up to 20 pounds.
• Proficiency in using standard office equipment and software.
• Clear communication and ability to work in a conventional office setting.

We are an EEO/AA employer M/F/D/V and maintain a drug-free workplace with pre-employment substance abuse testing.