Content SEO Program Manager

Overview

The Apple Store Online team is seeking a SEO Program Manager to shape how millions of people discover Apple across the world's most influential search platforms. This role requires shaping content optimization strategy across multiple product lines, collaborating with various teams, and driving search-led programs end-to-end.

Responsibilities

• Shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike.
• Own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products.
• Drive search-led programs end-to-end — from keyword research and content architecture to AI platform optimization — collaborating closely with Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.
• Own and execute content optimization roadmaps across multiple product lines, establishing frameworks for complex, cross-functional challenges.
• Develop data-driven content strategies that address user intent, search demand, and business objectives across Apple's digital properties.
• Drive on-page optimization programs spanning metadata strategy, content structure, internal linking, and semantic optimization.
• Partner with cross-functional teams to integrate SEO into product launches, campaigns, and content initiatives at scale.
• Lead end-to-end program management for SEO-led content initiatives with significant scope and cross-functional dependencies.
• Conduct large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
• Develop strategies to optimize content for AI-powered search, including entity and semantic optimization.
• Create content briefs, guidelines, and documentation that enable cross-functional teams to produce search-friendly content at scale.
• Monitor, analyze, and report on content performance using search analytics and user behavior data; translate insights into prioritized recommendations.
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies.

Requirements

• 8+ years of hands-on SEO experience, with a clear focus on content optimization.
• Has independently owned an SEO content roadmap for multiple product lines or business segments simultaneously.
• Has conducted and delivered large-scale keyword research projects that directly informed content production or site architecture decisions.
• Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).
• Has published or shipped content specifically targeting AI-powered search surfaces.
• Experience working on a product or brand with global web presence, managing SEO across multiple markets, locales, or languages.
• Experience working embedded within a product launch or campaign team, with SEO integrated from brief to publish.
• Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.