Content Producer - USC

About the role

The Content Producer is an integral part of the Learfield Studios content team, playing a key role on the ground at the university. This position assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, the Content Producer collaborates with athletic departments, school production teams, student athletes, brands, and local staff to ideate, create, and execute a robust NIL content offering that delivers on all stakeholders’ goals.

Responsibilities

• Lead the creation and execution of all NIL content, including but not limited to multimedia audio/video, motion graphics, static graphics, podcasts/audio, live streams, etc., across multiple digital platforms.
• Collaborate closely with athletic departments and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives.
• Create and evolve NIL content best practices across creative, production, distribution, and student athlete relations and communications.
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions as needed.
• Build trust with student athletes and set them up for success across all NIL executions.
• Assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
• Act as a liaison between the athletic department content team, Learfield local sales teams, and national sales.
• Utilize data, creative insights, and current trends to develop Learfield Studios NIL content strategy.
• Serve as an on-campus resource for student athletes and share best practices across content creation.
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
• Lead distribution kick-off calls, formulate full distribution plans, and manage distribution through the end of the series, including recapping performance and communicating insights to stakeholders.

Qualifications

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing, and editing across various formats, including expertise with Adobe Creative Cloud.
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities.
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
• Strong administrative, critical reasoning, and problem-solving skills.
• Highly organized, efficient, and detail-oriented.
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.

Preferred Qualifications

• Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

Pay

The approximate national base pay range for this position is $70,300 to $80,000. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Benefits

• Medical, Dental, Vision, and Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability