Content Producer - University of North Carolina

About the role

The Content Producer is an integral part of the Learfield Studios content team, playing an important role on the ground at the university. This position assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, the Content Producer will collaborate with athletic departments, school production teams, student athletes, brands, and local staff to ideate, create, and execute a robust NIL content offering that delivers across all stakeholders’ goals.

Responsibilities

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphics, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms.
• Collaborate closely with athletic departments and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives.
• Create and continue to evolve NIL Content best practices across creative, production, distribution, and student athlete relations and communications.
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed.
• Build trust with student athletes and set them up for success across all NIL executions.
• Assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
• Act as a liaison between the athletic department content team, Learfield local sales teams, and national sales.
• Utilize data, creative insights, and current trends to develop Learfield Studios NIL content strategy.
• Serve as an on-campus resource for student athletes and share best practices across content creation.
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
• Lead distribution kick-off calls, formulate full distribution plans, and manage distribution through the end of the series, including recapping performance and communicating insights to stakeholders.

Requirements

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing, and editing across various formats, including expertise with Adobe Creative Cloud.
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities.
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
• Strong administrative, critical reasoning, and problem-solving skills.
• Highly organized, efficient, and detail-oriented.
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.

Preferred Qualifications

• Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

Benefits

• Medical, Dental, Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.