Content Producer - University of Minnesota

About the role

The Content Producer plays an important role on the ground at the university, assisting in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands, and local staff.

Responsibilities

• Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
• Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders' voice, tone, and brand objectives
• Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed
• Build trust with student athletes and set them up for success across all NIL executions
• In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department
• Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios
• Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy
• Serve as an on-campus resource for student athletes and share best practices across content creation
• Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
• Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership
• Contribute to distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders

Qualifications

• 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content
• Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud
• Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results
• Experience producing content for multiple social platforms, with a deep understanding of best practices for each
• Ability to thrive under tight deadlines in a fast-paced, dynamic environment
• Strong understanding of how major and emerging social platforms—Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others—function and engage their respective communities
• Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership
• Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives
• Strong administrative, critical reasoning, and problem-solving skills
• Highly organized, efficient, and detail oriented
• Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations