Content Producer, B2B

About the role

We're looking for a creative, curious and collaborative content marketer to join our Global B2B Marketing team. As a B2B Content Producer, you'll create compelling content that supports global lead generation campaigns, educates prospective clients, and showcases Ticketmaster's products, customers and industry expertise across international markets. This is a hands-on content creation role for someone who enjoys writing, visual storytelling, experimenting with new ideas and collaborating across teams.

Responsibilities

• Create compelling B2B marketing content that supports lead generation, client engagement and business growth.
• Write and edit content across multiple formats, including:
  • Blogs
  • Case studies
  • Customer success stories
  • Landing pages
  • Email nurture campaigns
  • LinkedIn and social content
  • Thought leadership articles
  • Website copy
• Support global demand generation campaigns by developing content aligned to campaign objectives and buyer journeys.
• Partner with product marketing, regional marketing, sales and subject matter experts to create clear, engaging content.
• Repurpose long-form content into blogs, social posts, email campaigns, sales materials and other digital formats.
• Create and adapt simple visual assets for blogs, landing pages, email campaigns, LinkedIn, presentations and sales enablement materials using tools such as Figma, Adobe Photoshop, Canva or similar platforms.
• Support Ticketmaster's B2B social media presence, with a focus on LinkedIn, by creating engaging content that builds brand awareness, showcases thought leadership and supports demand generation campaigns.
• Collaborate with designers and creative partners while confidently producing lightweight graphics, presentations and digital assets independently.
• Publish and maintain content within WordPress and support updates to the global B2B website.
• Help maintain editorial calendars and coordinate content reviews with internal stakeholders.
• Use AI-powered tools such as ChatGPT, Claude, Microsoft Copilot or similar to support research, brainstorming, drafting and workflow efficiency while maintaining high editorial standards.
• Apply SEO and AI search best practices to improve content discoverability.
• Monitor content performance and campaign metrics, sharing insights and recommendations for future improvements.
• Stay informed on B2B marketing trends, content best practices, AI innovations and developments across live entertainment and technology.

Requirements

• 5-7 years of experience creating B2B marketing content, preferably within technology, SaaS, sports, entertainment or live events.
• Excellent writing, editing and storytelling skills.
• Experience creating content that supports demand generation, lead generation or sales enablement initiatives.
• Experience writing blogs, customer stories, website copy, email campaigns and marketing collateral.
• Experience creating content for LinkedIn or other B2B social channels, with an understanding of platform best practices and audience engagement.
• Working knowledge of Figma, Adobe Photoshop, Canva or similar creative tools, with the ability to create or edit digital marketing assets.
• A strong eye for visual storytelling, branding and content presentation.
• Familiarity with SEO fundamentals and content optimization best practices.
• Experience using AI tools to support content creation and productivity.
• Experience working with a content management system such as WordPress.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Comfortable collaborating with cross-functional teams and incorporating stakeholder feedback.
• Familiarity with Google Analytics, marketing automation platforms or content performance reporting is an asset.
• Experience creating simple graphics, presentations, social assets or short-form video is considered an asset.
• Bachelor's Degree in Marketing, Communications, Journalism, English or a related field, or equivalent experience.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match