Content Marketing Writer Job

About the Role

As a Content Marketing Writer at Bostik, you'll collaborate with cross-functional teams to create meaningful content that supports business growth, strengthens customer engagement, and elevates our brand across industrial markets. This role offers an opportunity to build a long-term career in an organization that prioritizes career growth, values its people, and fosters a collaborative team environment.

Our values guide how we work every day:

• Inclusion: Everyone deserves to feel respected, supported, and heard.
• Safety & Support: We prioritize safe work practices, proper PPE, clear procedures, and incident reporting without hesitation.
• Empowerment: Training is provided, expectations are clear, and learning is encouraged.
• Teamwork: Success here is built through communication, collaboration, and shared responsibility.

Responsibilities

• Develop engaging, audience-focused content that supports marketing, sales, product positioning, and business objectives across multiple industrial adhesive and sealant markets.
• Research technical topics, industry trends, customer needs, and market applications to ensure content is accurate, relevant, and impactful.
• Translate complex technical information into clear, compelling content that is easy for target audiences to understand and act upon.
• Create and edit a variety of marketing materials, including blogs, case studies, brochures, website content, email campaigns, webinar scripts, sales collateral, and other customer-facing communications.
• Collaborate cross-functionally with marketing teams, product managers, technical experts, and business stakeholders to gather insights and develop effective content strategies.
• Tailor messaging for different audiences and stages of the customer journey while maintaining brand voice, consistency, and messaging standards.
• Support content optimization and continuous improvement efforts by incorporating SEO best practices, monitoring content trends, and identifying opportunities to enhance content quality and effectiveness.

Qualifications

Even if you don’t meet all the requirements below, we’d still love to hear from you! Bostik is committed to creating an inclusive workplace where everyone feels respected and valued. We welcome applicants of all genders, identities, backgrounds, and experiences, including veterans and candidates with military service.

• Bachelor's degree in Marketing, Communications, Journalism, English, Technical Writing, Digital Marketing, or a related field.
• 2+ years of professional writing experience in content marketing, copywriting, technical writing, marketing communications, journalism, or a similar discipline; B2B or technical industry experience preferred.
• Exceptional writing, editing, proofreading, and storytelling skills with the ability to create clear, compelling, publication-ready content.
• Proven ability to translate complex technical concepts into engaging, audience-focused content that supports marketing, sales, and business objectives.
• Experience developing content across multiple channels, including blogs, case studies, brochures, email campaigns, websites, sales collateral, webinars, and other marketing communications materials.
• Strong research, interviewing, and collaboration skills, with the ability to work effectively with subject matter experts and cross-functional stakeholders.
• Highly organized, detail-oriented, and self-motivated, with an understanding of content strategy, audience targeting, SEO best practices, and brand messaging consistency.