Content Marketing Strategist

Classification: Exempt

Reports to: Marketing Manager, Consumer Communication

About the Role

As a Content Marketing Strategist, you will lead the development of compelling, results-driven content strategies that support business goals, enhance brand consistency, and improve customer engagement. This role involves creating and managing content for email, SMS, website, and in-store digital signage, as well as developing creative briefs, aligning content from concept to execution, and maintaining timelines, approvals, and production workflows. You will collaborate closely with internal marketing team members to support campaigns and ensure consistent messaging across platforms. By leveraging performance insights and testing results, you will help optimize content effectiveness, increase conversion rates, and support overall marketing and business objectives.

Responsibilities

• Partner closely with marketing leadership, creative, social, martech, and sales teams to shape content strategies that support business objectives and align with brand positioning.
• Write strategic creative briefs to guide campaign development and align messaging across channels and teams.
• Stay current with marketing trends, channel best practices, and competitor messaging to identify new content opportunities.
• Manage the content planning calendar and ensure timely delivery of all assets.
• Manage content strategy and implementation for in-store digital signage.
• Drive the development and execution of integrated marketing campaigns with clear, concise, and compelling content across various marketing channels (e.g., digital signage, SMS, email).
• Manage production workflows by assigning tasks, setting timelines, and coordinating approvals to ensure smooth execution across platforms.
• Execute quality assurance to ensure promo accuracy, consistency in brand tone, style, and messaging, and optimization for customer experience and engagement.
• Manage and optimize email marketing campaigns with the Martech Specialist to implement planned email and SMS content strategies, ensuring cohesive brand messaging and utilizing effective segmentation to increase engagement and revenue.
• Analyze content performance metrics (e.g., engagement, traffic, conversion) to identify opportunities for improvement and adjust strategies to refine messaging and optimize effectiveness.

Qualifications

• 4-year degree
• 2-5 years of marketing support experience

Skills

• Proficiency in Microsoft Office Suite
• Basic HTML
• Familiarity with SharePoint, WordPress, HubSpot, Oracle Commerce Cloud, and Salesforce Marketing Cloud (a plus)
• Attention to detail and accountability
• Strong teamwork and initiative
• Problem-solving and results orientation

Schedule

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Work Environment

This job operates in a professional office environment. The role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The physical demands include the ability to sit for long periods of time.