Content Marketing Specialist

Our Program Manager of Corporate Marketing will be responsible for cooperative development, planning and execution of go-to-market programs, product or customer segment promotional calendars and marketing campaigns that align to business strategies. This position focuses on increasing product/brand awareness with target market sectors and customers, generating actionable leads, implementing promotional programs, and overseeing the production of advertising and promotional materials.

Responsibilities

• Lead development, planning, and execution of go-to-market programs, product or customer segment promotional calendars, and marketing campaigns that align to business strategies.
• Own performance on marketing programs and related activities based on specific, measurable objectives and KPIs established in alignment with marketing and business objectives.
• Lead development and distribution strategy of market-facing content, marketing assets, and sales tools to support strategic marketing plans, campaigns, and promotions.
• Work with creative, digital, and marketing automation team members to create and activate marketing assets such as:
  • Websites: Veritiv-owned, social media, industry/media partners, suppliers.
  • Digital and printed product catalogs, collateral, pitch decks/presentations, videos.
  • Tactile and digital promotional items to support ever-green and initiative-specific campaigns.
  • Live and virtual events and demonstrations.
• Work with marketing services providers for supplemental creative development and services such as campaign response fulfillment/tracking, product sampling programs, and digital advertising services.
• Analyze and measure the success of marketing efforts (e.g., promotions) and lead adjustment efforts as necessary to increase effectiveness.
• Develop and execute market-specific campaigns, with clear objectives, measurable goals, and effective tactics.
• Work with media partners and third-party ad-serving platforms to target the right audience with the right solutions/campaigns and manage campaign flow.
• Develop, create, and manage compelling content that supports brand awareness, customer engagement, lead generation, and sales growth across global markets aligned with business objectives.
• Translate technical packaging and supply chain concepts into engaging, customer-focused content.
• Support product launches, industry campaigns, sustainability initiatives, and corporate communications through targeted content development.
• Maintain a content calendar and coordinate content production across multiple business segments and geographic markets.
• Support marketing initiatives by adapting content for diverse audiences and markets.
• Use analytics and customer insights to continuously improve content effectiveness.
• Prepare reports and recommendations to optimize content strategy and campaign performance.

Requirements

• 5+ years of experience in content marketing, digital marketing, communications, or related roles.
• Exceptional writing, editing, and proofreading skills with experience creating content for B2B audiences.
• Familiarity with marketing analytics tools (i.e., Power BI, Adobe Analytics, etc.) and experience with CRM and marketing automation platforms such as Salesforce, Marketo, or similar platforms.
• Knowledge of sustainability and packaging industry trends.
• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Excellent verbal, written, people, and diplomacy skills.
• Experience with Salesforce.com or other CRM is preferred.
• Experience working with ERP systems, contract management, CRM systems, and project management tools preferred.
• Knowledge of major ERP (enterprise resource planning) software applications such as SAP, Oracle, or PeopleSoft.
• Proficient with Microsoft Office Suite.
• Strong customer service skills (friendly, courteous, and helpful).
• Strong planning and organization skills.

Qualifications

• Bachelor's Degree preferred.

Benefits

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with customers and suppliers to create healthier, safer, and more sustainable communities through responsible operations and innovative solutions.
• Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance.
• 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.

About the Company

Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print, and publishing products and services. Veritiv serves customers in a wide range of industries through team members around the world, helping shape the success of its customers.