Content Marketing Specialist

Job Description

You will play a key role in evolving and strengthening Vention’s brand presence, thought leadership, and demand generation across the manufacturing and industrial automation ecosystem. This is an excellent opportunity for a writer who enjoys learning about robotics, machine automation, and industrial software while developing a broad portfolio of B2B content formats - from technical blogs and whitepapers to campaign emails, web content, and event materials. What You’ll Do

• Execute the content roadmap in support of marketing initiatives, including product launches, campaigns, and new market development.
• Write clear, engaging content that explains industrial automation technologies and their business impact.
• Produce a wide range of content including blogs, web and landing page copy, email campaigns, whitepapers, eBooks, buyer’s guides, case studies, webinar decks, and event collateral.
• Translate complex technical concepts into accessible, compelling narratives for engineers, manufacturing professionals, and business decision-makers.
• Collaborate with product marketing, engineering, sales, and demand generation teams to develop accurate, high-impact content.
• Support campaign launches by creating supporting assets across channels including web, email, social media, and events.
• Ensure all content aligns with brand voice, messaging guidelines, and audience needs.
• Maintain and optimize existing content to improve engagement, SEO performance, and conversion.
• Support social media initiatives, including community engagement and content promotion.
• Maintain content assets in the CMS and track content performance metrics to inform future improvements.
• Stay current on trends in manufacturing, robotics, industrial automation, and AI-driven systems.

Qualifications

• 2+ years of experience in content marketing, journalism, technical writing, or a related field
• Bilingual, English and French
• Strong writing, editing, and proofreading skills with excellent attention to detail
• Ability to translate technical or product-focused topics into clear, engaging content
• Experience writing digital marketing content such as blogs, emails, or website copy
• Ability to manage multiple projects and deadlines in a collaborative environment
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience)

Preferred Qualifications

• Interest in industrial automation, robotics, manufacturing, or B2B technology
• Familiarity with SEO best practices and content performance metrics
• Experience collaborating with designers to produce visual or infographic content
• Ability to identify content opportunities and execute them independently