Content Marketing Specialist
nVent · Solon, OH · 6 days ago
HybridMarketingFull-time
About the role
We are seeking a Content Marketing Specialist to lead and implement content strategy for our Fastening brands (nVent CADDY and nVent LENTON) within the Electrical Connections segment. This role centers on developing campaign-aligned content and translating technical input into clear, accessible messaging. The ideal candidate works effectively with engineers and product teams to make complex topics approachable while maintaining technical accuracy.
Responsibilities
- Develop and deliver content strategies aligned to business marketing plans and global campaigns, connecting audience needs, buyer journey stages, and New Product Introduction (NPI) initiatives.
- Create and lead high-quality, on-brand content across formats—including articles, blog posts, whitepapers, case studies, infographics, landing pages, email, and social media, while maintaining consistency in voice and messaging.
- Partner closely with technical subject matter authorities (engineers, product managers, and solutions architects) to interpret and communicate technical information in a way that resonates with industrial and engineering audiences.
- Manage the global editorial calendar, ensuring consistency across regions and marketing channels while upholding brand standards and supporting campaign priorities.
- Improve performance through SEO and AEO principles, on-page optimization, and the use of AI-enabled tools to scale and refine output.
- Monitor and evaluate content performance (engagement, traffic, conversions), using insights to refine direction, support decision-making, and coordinate with cross-functional teams.
Requirements
- Bachelor’s degree in marketing, communications, journalism, or related field.
- Ideal 3-5 years of marketing experience, including at least 1 year focused on B2B content marketing.
- Data center, industrial technology, or electrical infrastructure market experience a plus.
- Experience translating technical concepts into clear, relevant content for business or technical audiences.
- Experience supporting product launches or commercialization efforts (NPI or similar).
- Working understanding of SEO or AEO principles and content optimization, including keyword research and on-page tactics preferred.
- Strong communication and writing skills, with sound editorial judgment and attention to brand voice.
- Able to lead multiple concurrent priorities and collaborate across globally distributed, cross-functional teams.
- Familiarity with CMS, marketing automation, CRM, project management tools, and digital asset management systems; such as Marketo, Salesforce, Monday.com, or JIRA preferred.
Qualifications
- Ability to lead multiple concurrent priorities and collaborate across globally distributed, cross-functional teams.
- Familiarity with CMS, marketing automation, CRM, project management tools, and digital asset management systems; such as Marketo, Salesforce, Monday.com, or JIRA preferred.
Skills
- Strong communication and writing skills, with sound editorial judgment and attention to brand voice.
- Ability to lead multiple concurrent priorities and collaborate across globally distributed, cross-functional teams.
- Familiarity with CMS, marketing automation, CRM, project management tools, and digital asset management systems; such as Marketo, Salesforce, Monday.com, or JIRA preferred.
Benefits
We have a robust benefits package with meaningful programs for eligible full-time employees that includes:
- Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
- A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
- Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.
Pay
The salary range for this position is $70,000 - $90,000 annually.
Schedule
This is a full time, direct-hire position with a hybrid work schedule of 4 days/week on-site in Solon, OH.