Content Marketing Specialist

About the role

The Content Marketing Specialist will work closely with the Social Media Specialist and Product Marketing Specialist to create and produce content that supports brand and demand generation goals. This includes writing and producing blog posts, case studies, video, and web copy, maintaining and executing an editorial content calendar, and collaborating on technical and product-focused content for new product launches.

Responsibilities

• Write and produce content — blog posts, case studies, video, and web copy — supporting brand and demand generation goals.
• Maintain and execute the master editorial content calendar across web, email, and social channels.
• Collaborate with the Product Marketing Specialist on technical and product-focused content, and with Product Development/Product Specialists to build the messaging and campaigns for new product launches.
• Translate technical product info (solar pumps, water systems, plumbing) into clear, easy-to-understand content.
• Repurpose core long-form content (blog posts, video, case studies) into social, email, and web-ready assets for efficiency.
• Support development of content and materials for trade shows and events.
• Capture lifestyle and product photos and videos, often on iPhone, for campaigns.
• Review and collaborate on email copy and storytelling for email campaigns.
• Design and run an A/B testing strategy for ad and organic creative, testing hooks, thumbnails, and formats, then act on what wins in partnership with the Social Media Specialist.
• Partner with Product Development and Product Marketing Specialists to launch new products, building the content, messaging, and campaigns that bring a new product to market.
• Produce the supporting content for each launch and partner with the Social Media Specialist to push it out across every format: website, emails, long-form YouTube, short-form video (Reels, Shorts), photos, and posts.
• Own and manage our UGC library and relationships: sourcing, coordinating, and directing creators to keep a steady pipeline of authentic content.
• Organize and maintain our content libraries.
• Collaborate cross-functionally with Marketing, Product Development, Customer Support, Engineering, Warehouse, and Sales teams.
• Comfortable shooting content in outdoor and agricultural settings, including farms and ranches; must be able to lift up to 25 lbs and work in variable weather conditions.

Requirements

You should have:

• A bachelor’s degree and/or 1 to 3 years of content creation, social media, and/or marketing experience.
• Content creation experience, writing blog posts, building web pages, designing content and some basic filming experience in making product videos or your own videos for platforms like YouTube, TikTok, or Instagram, and are comfortable filming on an iPhone.
• Hands-on video editing skills and can edit in-house (CapCut, Premiere, or similar).
• Experience developing content for paid ads (YouTube and/or paid social).
• A background or interest in ecommerce product marketing for a technical product.
• A strong sense of storytelling and ability to simplify technical topics into clear, easy-to-understand content.
• Excellent marketing copywriting skills; copy that’s to the point and impactful.
• Experience leveraging AI tastefully and in line with our brand guidelines, using it to boost workflow efficiency and spark ideation without losing the authentic voice our audience connects with.
• A portfolio to share, with examples of video or social content.

Qualifications

You should have:

• A background or interest in outdoor living, ranching, or agriculture.
• Comfortable troubleshooting creatively and thinking like a customer.
• A belief in rural resilience.

Skills

Preferred skills include:

• Experience with Shopify, WordPress, affiliate/UGC programs, or DTC ecommerce.
• Experience with AI tools tastefully integrated into content creation.

Benefits

Comprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.

Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.

Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.

Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.

Farm Fresh Goodness: Enjoy our company garden, and meet our resident chickens and ducks; fresh veggies and eggs are on us!