Content Marketing Specialist

Key Responsibilities

• Develop, edit, and optimize content designed to educate, engage, and support financial professionals.
• Partner closely with subject matter experts across Advanced Sales, Product, Distribution, Service, and other business areas to uncover insights and translate complex topics into clear, compelling, and audience-focused content.
• Create and own creative briefs that clearly define content objectives, target audiences, key messaging, content formats, and deliverables.
• Develop thought leadership content, educational resources, sales enablement materials, articles, presentations, newsletters, web content, and campaign assets.
• Identify opportunities to maximize the value and reach of content by transforming core assets into multiple formats, including social media posts, infographics, videos, email campaigns, webinars, and other digital experiences.
• Collaborate with Compliance, Creative Services, Digital Marketing, and other stakeholders to ensure content aligns with brand standards, regulatory requirements, and business objectives.
• Evaluate content performance and recommend opportunities to improve engagement, effectiveness, and audience reach.
• Continuously explore emerging content marketing trends, audience engagement strategies, AI-enabled content tools, and industry best practices, identifying opportunities to enhance Penn Mutual's content approach and audience experience.
• Demonstrate curiosity and initiative by asking thoughtful questions, seeking to understand business priorities, and uncovering opportunities to strengthen content impact.

Campaign Support & Team Operations

• Partner closely with the Director of Sales Strategies Marketing to support the planning and execution of quarterly marketing campaigns.
• Coordinate content reviews, stakeholder feedback cycles, approvals, and publication timelines.
• Organize and facilitate campaign working sessions, content development meetings, and cross-functional collaboration discussions.
• Partner closely with the team's project manager to support project workflows, timelines, documentation, and stakeholder communications within Asana.
• Contribute to project planning and coordination efforts by helping track deliverables, prepare meeting materials, facilitate follow-ups, and maintain visibility into content priorities and key milestones.
• Aid in meeting coordination, agenda development, note-taking, action-item tracking, and project organization for key marketing initiatives and campaign activities.
• Support alignment across stakeholders and teams to help ensure content initiatives progress smoothly and efficiently.
• Assist with meeting coordination, agenda development, note-taking, action-item tracking, and project organization for key marketing initiatives and campaign activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 3+ years of experience in content marketing, content strategy, editorial, communications, or a related marketing role.
• Proven experience partnering with subject matter experts to develop content for professional audiences.
• Exceptional writing, editing, interviewing, and storytelling skills.
• Demonstrated ability to translate complex or technical concepts into engaging, audience-focused content.
• Strong organizational, project coordination, and stakeholder relationship skills.
• Familiarity with project management platforms and workflows, preferably Asana.
• Strong communication and collaboration skills with the ability to work effectively across departments and levels of the organization.
• Demonstrated curiosity, initiative, and commitment to continuous learning, with a passion for staying current on evolving content, digital marketing, and audience engagement strategies.