Content Marketing Specialist

Position Summary The Content Creator is responsible for creating and executing engaging, multi-channel content across NexCore Group and Experience Senior Living. This hands-on role brings company stories, projects, people, and priorities to life across social media, email, web, PR, video, internal communications, and other marketing channels. The Content Creator works closely with Marketing and teams across the organization to develop high-quality content that strengthens brand visibility and engagement. Key Responsibilities Content Creation & Execution Create compelling content aligned with NexCore and Experience Senior Living marketing prioritiesProduce content from concept through writing, editing, publishing, and distributionTurn project milestones, business wins, culture stories, recruiting initiatives, and company news into engaging contentRepurpose stories across channels and formats to maximize reachMaintain consistent brand voice, messaging, and qualityUse AI and emerging tools to support research, ideation, content development, repurposing, and production efficiency Social Media & Executive Content Create, schedule, and publish organic social content, with a strong focus on LinkedInDevelop executive thought leadership and social contentIdentify and capture opportunities for timely company, project, and employee storytellingMonitor content performance and recommend opportunities to improve engagement Content Production & Campaigns Create content across social media, email, web, blogs, case studies, newsletters, marketing collateral, video, and multimediaWrite scripts, interview questions, campaign copy, messaging, and creative briefsSupport internal and external marketing campaigns across multiple channelsPartner with design, digital, paid media, PR, and external resources to bring content to lifeAdapt content for different audiences, platforms, and business objectives PR & Communications Draft press releases, announcements, contributed articles, and other communicationsSupport PR initiatives, awards, speaking opportunities, and industry recognitionCreate internal communications supporting company initiatives, culture, employee engagement, recruiting, and employer brandPartner with People & Culture and leadership to develop employee and executive communications Cross-Functional Collaboration Work with Development, Capital Markets, Operations, Sales, People & Culture, and other teams to uncover stories and content opportunitiesInterview subject matter experts and company leaders to develop authentic contentSupport ESL community marketing with scalable, reusable contentManage assigned content deadlines, approvals, and deliverables Performance & Optimization Track engagement, reach, traffic, and other content performance metricsUse performance insights to improve future contentIdentify opportunities to repurpose high-performing content across additional channels Skills, Knowledge, And Expertise 2-4 years of experience in content creation, content marketing, communications, or digital marketingExceptional writing, editing, storytelling, and proofreading skillsExperience creating content across social, email, web, long-form, video, and campaign channelsStrong understanding of social media, particularly LinkedInComfortable interviewing executives and subject matter expertsExperience using AI tools to support content creation and productionAbility to translate complex business topics into clear, engaging contentStrong organizational skills and ability to manage multiple deadlinesExperience in real estate, healthcare, senior living, or multi-location environments preferred Success Profile Consistently produces high-quality, engaging content across NexCore and ESLTurns business activity into compelling stories across multiple platformsMaintains a steady and reliable content cadenceStrengthens social and executive visibilityEffectively repurposes content across channels and audiencesUses AI and emerging tools to increase content output and efficiencyProactively identifies stories and follows them through to executionBrings strong creative ideas while remaining a hands-on producer Benefits Compensation: $70,000 - $85,000 / yearEligible for discretionary benefits: performance bonusEligible for standard employee benefit elections: Medical, Dental, Vision, 401K, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits Disclaimer To All Recruitment Agencies – NexCore Group does not accept unsolicited third-party resumes. NexCore Group knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we’re proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status. If you are interested in applying for a position with NexCore Group and need special assistance or an accommodation to use our website, please contact HR@NexCoregroup.com