Content Marketing Specialist

About the Role

At MasterSpas, marketing is more than promoting products—it's about helping people imagine a better way to relax, recover, connect, and live life better. As a Content Marketing Specialist, you'll help bring our brand to life through compelling stories, persuasive messaging, and content that educates, inspires, and builds trust. If you're someone who loves writing, enjoys turning complex ideas into clear, engaging content, and gets excited about seeing your work make a measurable impact, this is an opportunity to do meaningful work alongside a collaborative marketing team.

Responsibilities

• Create content that reaches customers, dealers, and employees across every stage of the customer journey—from the first website visit to long-term brand loyalty.
• Brand Storytelling & Content Creation
  • Write engaging content for websites, landing pages, blogs, email campaigns, brochures, product launches, video scripts, dealer communications, and internal messaging.
  • Ensure every piece of content reflects the Master Spas voice, values, and commitment to delivering an exceptional customer experience.
  • Turn technical product information into messaging that's easy to understand, engaging, and persuasive.
  • Support new product launches, promotions, and marketing campaigns with creative, customer-focused content.
• Digital Marketing & Content Performance
  • Create content optimized for SEO, AI-powered search, and answer engines to help customers discover Master Spas online.
  • Use keyword research, customer intent, and performance data to continually improve content.
  • Review website, email, and campaign analytics to understand what's working—and identify opportunities to make it even better.
  • Use customer feedback, dealer insights, and real-world stories to create authentic, helpful content that builds confidence and trust.
• Email Marketing & Customer Communication
  • Develop and optimize email campaigns that educate, nurture, and engage customers.
  • Create CRM communications that guide prospects through the buying journey while strengthening relationships with existing customers and dealers.
  • Analyze campaign performance to improve open rates, click-through rates, engagement, and lead conversion.
  • Help keep Master Spas top-of-mind through valuable, customer-focused communication.

Requirements

• Strong copywriting, editing, and storytelling skills.
• Experience writing website content, blogs, email campaigns, product messaging, video scripts, or sales-support materials.
• Excellent grammar, proofreading, and attention to detail.
• Understanding of SEO, AI search optimization, keyword research, and customer-focused writing.
• Analytical mindset with the ability to interpret marketing performance data and improve content accordingly.
• Ability to manage multiple projects while maintaining exceptional quality.
• Bachelor's degree preferred; high school diploma required.
• Applicants should provide 3–5 writing samples showcasing persuasive, customer-focused marketing content.

Skills

• A natural curiosity and passion for learning.
• The ability to simplify technical information into engaging stories.
• A collaborative mindset and willingness to partner with designers, product experts, sales teams, and leadership.
• Strong organizational skills and the ability to meet deadlines in a fast-paced environment.
• A desire to continually improve your craft through feedback, testing, and performance insights.

What You Can Expect

• A creative role where your writing directly impacts customers, dealers, and the growth of one of the largest hot tub and swim spa manufacturers in the world.
• The opportunity to work across digital marketing, branding, product launches, email marketing, web content, and storytelling.
• A collaborative team that values creativity, innovation, and continuous improvement.
• The chance to see your ideas come to life across websites, campaigns, videos, product launches, and national marketing initiatives.

Schedule

Monday–Thursday 7:00 AM–5:00 PM with an unpaid hour lunch, and Friday 8:00 AM–12:00 PM.