Content Marketing Specialist

What You'll Do

• Create content that reaches customers, dealers, and employees across every stage of the customer journey—from the first website visit to long-term brand loyalty.

• Brand Storytelling & Content Creation

  • Write engaging content for websites, landing pages, blogs, email campaigns, brochures, product launches, video scripts, dealer communications, and internal messaging
  • Help ensure every piece of content reflects the Master Spas voice, values, and commitment to delivering an exceptional customer experience
  • Turn technical product information into messaging that's easy to understand, engaging, and persuasive
  • Support new product launches, promotions, and marketing campaigns with creative, customer-focused content

• Digital Marketing & Content Performance

  • Create content optimized for SEO, AI-powered search, and answer engines to help customers discover Master Spas online
  • Use keyword research, customer intent, and performance data to continually improve content
  • Review website, email, and campaign analytics to understand what's working—and identify opportunities to make it even better
  • Use customer feedback, dealer insights, and real-world stories to create authentic, helpful content that builds confidence and trust

• Email Marketing & Customer Communication

  • Develop and optimize email campaigns that educate, nurture, and engage customers
  • Create CRM communications that guide prospects through the buying journey while strengthening relationships with existing customers and dealers
  • Analyze campaign performance to improve open rates, click-through rates, engagement, and lead conversion
  • Help keep Master Spas top-of-mind through valuable, customer-focused communication

What We're Looking For

• We're looking for someone who loves writing, enjoys learning, and believes that great content can influence decisions and build lasting relationships.
• Strong copywriting, editing, and storytelling skills
• Experience writing website content, blogs, email campaigns, product messaging, video scripts, or sales-support materials
• Excellent grammar, proofreading, and attention to detail
• Understanding of SEO, AI search optimization, keyword research, and customer-focused writing
• Analytical mindset with the ability to interpret marketing performance data and improve content accordingly
• Able to manage multiple projects while maintaining exceptional quality

Qualifications

• Bachelor's degree preferred; high school diploma required
• Applicants should provide 3–5 writing samples showcasing persuasive, customer-focused marketing content.

What Sets You Up for Success

• A natural curiosity and passion for learning
• The ability to simplify technical information into engaging stories
• A collaborative mindset and willingness to partner with designers, product experts, sales teams, and leadership
• Strong organizational skills and the ability to meet deadlines in a fast-paced environment
• A desire to continually improve your craft through feedback, testing, and performance insights

Benefits

A creative role where your writing directly impacts customers, dealers, and the growth of one of the largest hot tub and swim spa manufacturers in the world

The opportunity to work across digital marketing, branding, product launches, email marketing, web content, and storytelling

A collaborative team that values creativity, innovation, and continuous improvement

The chance to see your ideas come to life across websites, campaigns, videos, product launches, and national marketing initiatives

Pay

Negotiable based on experience and qualifications

Schedule

Full-time position