Content Marketing Specialist

About the role

The Content Marketing Specialist serves as a key communications liaison to support the division and HRTD’s recruitment, marketing, and strategic functions. The Specialist is responsible for a variety of communications functions, to include strategic design and placement of recruitment communications and ads, developing and maintaining communication tools, supporting and promoting job fairs and hiring events through multiple platforms both paid and earned media, creating and distributing high-quality content marketing materials. The Content Marketing Specialist is responsible for analyzing and leveraging analytics in order to make strategic, data-driven marketing and communications recommendations.

Responsibilities

• Collaborates with HRTD to support the alignment of large scale communication goals, marketing strategies and multi-channel campaign plans for LCPS recruitment activities
• Develops presentations, social media campaigns, news releases, fact sheets, website content, video content and other information sharing tools
• Works with the communications office to support the LCPS brand in publication development
• Builds a strategic sourcing plan for LCPS recruitment in all areas, including researching and building a network of recruiting sources, internal referrals, and other external resources such as social media outlets, websites, industry associations, and print and radio advertisements
• Works in partnership