Content Marketing Specialist

Lenze Americas, the U.S. subsidiary of Lenze SE (Germany), is a global manufacturer of drives, motion control, and automation technology for industries such as automotive, packaging, logistics, robotics, and industrial equipment.

About the role

The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and sales enablement. This individual will collaborate with global and local teams to deliver compelling, consistent messaging across channels. Using analytics, SEO/AEO/GEO best practices, and creative storytelling, the Content Marketing Specialist will support sales growth through customer-focused content.

Responsibilities

• Design and execute content marketing strategies aligned with global and local initiatives.
• Support sales enablement through strong technical and commercial product knowledge.
• Create and manage engaging content for both online and offline mediums (e.g., social media, website, email marketing, print marketing) to drive brand awareness and lead generation.
• Collaborate with commercial, corporate, and product marketing teams to ensure consistent messaging.
• Stay current on trends and best practices in content marketing, SEO/AEO/GEO, and analytics.
• Partner with Digital Marketing Specialist to manage online reputation and social media presence.
• Translate technical and business information into clear, compelling content.
• Generate creative ideas to enhance engagement and storytelling.
• Oversee third-party resources and ensure quality digital assets using Adobe Suite.
• Develop internal communication materials and best practice guides.
• Monitor and optimize content performance to improve engagement, SEO, and pipeline impact.
• Maintain brand voice and consistency across all channels.
• Analyze campaign performance and use data insights to optimize future strategies.
• Conduct market research and competitor analysis to identify growth opportunities.

Requirements

• 5+ years of previous experience in content marketing, product marketing, industry/segment marketing, or similar role.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred.
• Familiarity with HubSpot (or alternative marketing automation platforms), CMS, and CRM systems.
• Comfortable working across departments and consolidating feedback into action.
• Proven track record of successfully driving omnichannel marketing strategy.
• Strong project management and organizational skills with the ability to handle multiple tasks simultaneously and meet deadlines.
• Excellent communication and interpersonal skills.
• Proficiency in Adobe Creative Suite is preferred.
• Experienced in Microsoft Office and project planning systems.
• Ability to work independently and as part of a cross-functional team.
• Experience managing external vendors (e.g., marketing agencies, freelancers, videographers).
• Strong analytical skills and attention to detail.
• Creative thinker with strong problem-solving abilities.
• Excellent writing, editing, and communication skills to create compelling content and collaborate effectively.
• Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.
• Ability to travel with occasional overnight stays (up to 15%).

Benefits

• Blue Cross Blue Shield medical insurance – multiple plan options.
• Blue Cross Blue Shield dental insurance.
• FSA and HSA options.
• Vision insurance.
• 401k with company match, fully vested.
• Paid time off.
• 10 company-paid holidays.
• Company-paid disability and AD&D insurance.
• 100% paid parental leave after one year of service.
• Supplemental insurance plans (identity theft, cyber protection, additional life, etc.).
• Tuition reimbursement.
• Relaxed business casual environment.
• Sit/stand desks for onsite office positions.
• Frequent team-building activities.
• Career development opportunities.

Pay

$75,000 – $95,000 (depends on skills, knowledge, education, and experience).

Schedule

Hybrid: 4 days in office (Uxbridge, MA) and 1 day remote.